Develop creatives for the Google Display Network campaign of the Residential Complex.

Company Name: Pallant Invest

Company Activity: Development

Product/Service Description: Apartments in Nakama Park Residence, Sofia, Bulgaria

Distribution Channels and Sales Geography: Bulgaria, Bulgarian-speaking and Russian-speaking in neighboring countries

Target Audience Profile: Young families, immigrants from various countries, Bulgarian-speaking migrants

Existing or Likely Positioning: 

Comfort+ Class Residential Complex 

Closest Competitors: 

1. https://www.bld.bg/
2. https://artestroy.bg/
3. https://novehomes.bg/bg/page/prodajba-apartamenti-sofia-ot-investitor

Main Competitive Advantages of the Company/Product/Service: on the website https://www.nakamapark.pallantinvest.online/

What should be depicted on the banner?

One of the visuals. The goal of the banner is to drive traffic to the website with subsequent conversion into an application, inquiry in messenger, or request via phone

What style should the design be executed in? 

• business-oriented
• bright
• dynamic
• sporty
• abstract
• youthful
• premium
• avant-garde

Do you have a corporate style, logo (attach)?  on the website

Are there any mandatory graphic or text elements (specify which and attach in tiff, gif, ai, eps, cdr, jpg or other format)?  

The banner should prominently display the Pallant Invest logo and the less prioritized but mandatory Unique Homes logo

What language should the text information be written in? 

The banner is needed in Bulgarian for the target audience of Bulgarian speakers who value quality housing and in Russian for potential investors who earn from investments in primary real estate and consider Bulgaria as a country with great potential for real estate growth against the backdrop of a stable political situation in the country and restrained foreign policy

What size should the banner be in pixels?  

Banner sizes:

large rectangle - 336x280;

inline rectangle - 300x250;

skyscraper - 120x600;

wide skyscraper – 160x600;

half-page ad - 300x600;

vertical rectangle - 240x400;

large full-size banner – 970x90;

billboard - 970x250;

large mobile banner – 320x100;

mobile full-size banner – 320x50.

banner - 468x60;

full-size banner - 728x90;

square - 250x250;

small square - 200x200;

Where will the banner be placed?   

In Google Display Network

Please provide any additional information you consider important.  

The creative should reflect the value of the company's offer and be an effective trigger for transitioning to the landing page https://www.nakamapark.pallantinvest.online/.   A set is needed in Bulgarian for the page https://www.nakamapark.pallantinvest.online/1 in Russian.  

You can use images from the attached files or at your discretion, texts may contain messages that emphasize the value of the offer, the high status of the company Pallant Invest, the reliability of the developer, investment potential, Price per Square Meter at 1345 € excluding VAT.

Messages from the website or from the list may be used:

1. Square meter for 1345€ excluding VAT

2. Luxurious closed complex, low-rise construction

3. Closed area with its own park ….(specify the area of the park indicated on the website)

4 View of Vitosha Mountain

5. Rent from 600+€ per month (if we use this, we need to think about how to formulate it correctly so that the budget does not merge and the offer is not confused with rental housing advertising)

6. Construction company with 15 years in the market. There is an option to purchase with turnkey renovation

7. Two types of layouts to choose from (European and Bulgarian standard)

8. 24/7 video surveillance cameras

9. Underground parking throughout the complex with an elevator to the apartment

10. Recuperation system, heating distribution

11. Apartments two rooms, three rooms, 4 rooms from 72 m2