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Company Name: My Fitness Club


Company Activity: home and gym workout website, in recording


Description of Product/Service Categories: sports services


Distribution Channels and Sales Geography: internet, Europe


Target Audience Profile: from 18 to 60, men and women


Existing or Expected Positioning: providing comprehensive and quality training for people of different ages


Main Competitive Advantages of the Company: Home and gym workouts based on programs created by professional trainers, "everything in one place" for the target audience, training at any time, consultations, etc.


What elements should the logo consist of?

  • corporate lettering and graphic element


What word or phrase will be used in the logo?

my fitness club

Should the logo be bilingual or trilingual?

no

Does the company have a slogan that needs to be added to the logo?

not yet


Is the logo being created for the first time or is it being recreated (rebranding)?

for the first time


What should the logo be like?

  • simple, concise
  • minimalistic
  • bright
  • image-oriented, status-oriented
  • dynamic
  • modern


What image of the company should be conveyed through the corporate style?

  • evolution, development, uplift;
  • dynamics, moving forward
  • modernity, innovation
  • sportiness


For which media should the corporate style be developed?

  • business card (corporate)
  • letterhead
  • internet