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Company Name:  FAINO


Type of Business:  Ukrainian street food in Europe (food truck), van for purchasing food on the street


Description of Product/Service Categories:  

We have an important mission - to introduce and make those who have not yet known about Ukrainian cuisine and customs fall in love with it.


Distribution Channels and Sales Geography:  

street, around offices, festivals, parties by order, holidays with festive programs on the street


Target Audience Portrait:  

people who work in the office from morning to evening, love to eat deliciously, are not afraid to try new things, support Ukraine in the global position


Existing or Expected Positioning:  Faino — this is a Ukrainian word that means cool, nice, good. We want as many people as possible to get to know and love Ukrainian culture. And by tasting - understand - this is about freedom, independence, and delicious food. It is an opportunity to learn about Ukraine through taste. After all, by supporting each other, the world will become cooler)


Main Competitive Advantages of the Company: 

  • new flavors for locals,
  • for Ukrainians - an attempt to say that you are not alone here
  • simple and familiar products
  • there is no competition in this cuisine


What elements should the logo consist of? 

The logo should be concise, memorable, stylish, interesting, modern, youthful, associate with food, characterize Ukrainian cuisine, Ukraine, so that people want to approach and examine it, evoking a positive emotion


The logo is easily memorable and makes a clear statement:

Trust us…

Taste…

Enjoy…

Fall in love…

Fall in love again

And come back


What word or phrase will be used in the logo?  

FAINO


Should the logo be bilingual or trilingual?  

Only in Latin script


Does the company have a slogan that needs to be added to the logo?  

It needs to be invented (for an additional fee, in German)


What should be depicted in the logo?  

Possible uses in the logo: flag of Ukraine, coat of arms, dumpling, wheat (ear), girl, braid of hair, fictional character (Faino-Man), hand with a thumbs up (means cool, super, nice), your options


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?

For the first time


Are there preferred main colors, or which colors do you prefer?  

Yellow - optimistic. Blue and black - reliable, honest, safe, and trustworthy. White - purity, transparency, openness


What should the logo be like? 

  • simple, concise
  • minimalistic
  • bright
  • image-based, status-oriented
  • modern


Are there any undesirable elements to use in the logo?  

Trite images of Ukraine


What image of the company should be conveyed through the corporate style? 

  • some conservatism
  • synthesis, alliance of companies, coalition
  • evolution, development, uplift
  • dynamics, forward movement
  • modernity, innovation
  • stylishness
  • minimalism


For which media should the corporate style be developed? 

  • business card
  • menu
  • PowerPoint presentation templates (title page, slide template)
  • modular grid for print and outdoor advertising
  • badge
  • T-shirt
  • notebook
  • food truck (van)


In what form do you wish to receive the output material?  

For now, I want to see options in any form (that is suitable for printing). It may be necessary to create in another output material upon request (to be discussed)
Updates
Update #1

It is enough to create a logo and 1-2 options for design (food truck and something else (t-shirt, plate)

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17 March 2023, 21:39