What should the posters illustrate?
Placement of a series of informative-emotional posters in civilian hospitals across Ukraine. The goal is to draw the attention of hospital visitors (patients, their relatives, medical staff) to the issue of injured soldiers and encourage them to contribute to solving these problems, from informational support to donation support, using the QR code on site. Two posters are united by a common style (black-red color scheme, the same placement of the #SaveTheLimb program logo) and a creative concept of "loss vs rescue." Each poster is part of a whole story of one limb: one that was lost due to lack of assistance, one that was saved thanks to the program, and one that the viewer can save. Below are the concepts of the posters:
Specify the area of application:
poster in hospitals
What is the main direction of the developed poster:
- Encouraging to take targeted action.
Short messages in headings, possibly more text to describe the initiative:
Examples in the screenshots.
A series of posters is planned.
What initial information can be provided by you?
Numbers of the program's work, number of operations, doctors, and hospitals
Do you have a logo, corporate style, website?
Yes, there is a corporate style and logo
Link to all versions of the logos: https://drive.google.com/drive/folders/1AM8qxe8ac7kgp99VLq1sbip1XzLu_dfe?usp=drive_link
Link to the brand book: https://drive.google.com/drive/folders/1AM8qxe8ac7kgp99VLq1sbip1XzLu_dfe?usp=drive_link
Should the infographic be done in the company's style? (if not, specify the preferred color scheme)
It should be in red and black colors. (with white)
In what language should the infographic be made?
Ukrainian
Provide examples of infographics that you liked. What exactly did you like?
In the screenshots
Provide any additional information that you consider important.
For the competition, you can choose two of the proposed posters.
Poster 1. “It could have been saved…”
Goal: to explain that amputation is not always the only solution.
Elements: a short story of a specific injured person who lost a limb due to lack of resources / incorrect actions (for example, kept the tourniquet on too long, did not get to surgery in time).
Conclusion: “If there had been help — we could have saved this limb.”
Key message: “You can help the next one not to lose their leg / arm.”
Poster 2. “We managed to save!”
Goal: to provide hope.
Elements: the story of an injured person who was saved — with before/after photos, or just a portrait of a happy person after treatment.
Infographic: a short path of assistance: injury → doctor → surgery → #SaveTheLimb program → limb preservation.
Key message: “Together we can save limbs. Already 842 saved!” (indicate the current number).
