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🔷 Company Name:

offLer is derived from the words offer (offer, proposal) and cLoser (a person who knows how to "close deals"). There is also an intersection with the word off (in the context of discounts) which may make sense to use.

🔷 Company Activity:

Development and launch of a mobile application in the field of foodtech, local marketing, and services for public catering and entertainment establishments.

🔷 Description of Products/Services:

OffLer is a mobile application that allows users to independently formulate wishes to establishments (restaurants, bars, cafes, etc.).

🔷 Distribution Channels and Sales Geography:

  • App Store / Google Play

  • Partner establishments

  • Targeting in social networks (Instagram, TikTok, Telegram)

  • Collaboration with influencers

  • Geography:  USA

🔷 Target Audience Profile:

Users (16–45 years old):

  • Actively visit establishments (cafes, restaurants, nightclubs, etc.)

  • Used to Tinder, Glovo, Bolt

🔷 Existing or Likely Positioning:

OffLer is a service where the user formulates a request — and the establishment responds.

🔷 Closest Competitors:

  • Pokupon.ua (discount aggregators)

  • Glovo / Bolt Food / Uber (by UX)

🔷 What elements should the logo consist of:

✅ From a corporate inscription and a graphic element

🔷 Should the logo be bilingual or trilingual?

No, one version in English is sufficient

🔷 Does the company have a slogan that needs to be added to the logo?

Not mandatory, but can be considered as an idea:
"YOU set the terms" or "You dictate the terms"

🔷 What should be depicted in the logo?

  • The name offLer, which conveys the logic of the wordplay: offer and cLoser or offer, cLoser and off (in the context of discounts)

  • Alternatively: graphic elements that hint at a "successful deal", "individual offers" (but without the banal handshake, and if included, it should look impressive)

🔷 Is the logo being created for the first time or is it a rebranding?

Being created for the first time

🔷 Should continuity be preserved?

No

🔷 Are there preferred main colors?

  • Main: no, but it is preferable not to use colors that suppress appetite or are too bright (pink, purple, etc.)

  • Accents: depending on the main color 

🔷 What should the logo be like:

✅ simple, concise
✅ minimalist
✅ modern

🔷 What brand do you consider successful in this category of goods or services, and why?

  • none

🔷 Are there any undesirable elements to use in the logo?

  • Outdated Web 2.0 style

  • Clipart

  • Symbols from banal templates "discount", "basket", "money", etc.

🔷 In what format would you like to receive the output material?

SVG, PNG (transparent background), PDF, EPS

🔷 Please provide any additional information:
The logo should look good as an icon for App Store / Google Play.
Updates
Update #1

Good day! I see many works where the word off is highlighted and thus divides the title into 2 parts - off and Ler. This is not necessary because the idea of the wordplay offer and closer is lost.

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24 April 2025, 14:13
Update #2

Good day to everyone interested in participating in the creation of the logo. I am not sure I will be able to respond to everyone, but mainly I do not like the same thing in the works, so I am writing an addition.

The logo, both the name itself and the graphic element, if there is one, must:
1. clearly show the play on words offer and closer. There is no need to divide the word into parts off and Ler.
2. the graphic element must be integrated or logically connected with the name. The word and the graphic element next to it are not interesting.
3. The logo should evoke the idea of freedom of choice, power over the decision, an individual cool offer, instant benefit. Here you are not just choosing from what others have offered you, here you dictate the terms.

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24 April 2025, 15:02