Company Name: Cliventa Engineering LTD
Company Activity: installation of ventilation systems, moisture and mold removal, installation of heat pumps.
Product/Service Description: Cliventa Engineering Ltd is a British company (Dundee, Scotland) specializing in installation of ventilation systems, moisture and mold removal, installation of heat pumps.
We operate in the field of energy efficiency and Net Zero 2045, serving municipal councils, housing associations, and commercial clients in Scotland.
Distribution Channels and Sales Geography:
Cliventa Engineering Ltd operates in Scotland (main regions: Dundee, Perth, Angus, Fife, Edinburgh).
Services: installation of ventilation systems, moisture and mold removal, installation of heat pumps.
Main channels:
direct contacts with clients (municipal councils, housing associations, FM contractors),
participation in tenders Public Contracts Scotland,
partner meetings and local business events.
A business card is needed for business use — at meetings, exhibitions, negotiations, when registering for tenders.
Target Audience Profile:
representatives of local councils, housing associations, construction and FM companies;
procurement managers, technical engineers, project managers;
value clarity, technical accuracy, professional appearance, and environmental friendliness.
Current or Likely Positioning:
Cliventa Engineering Ltd is a reliable, modern, and technological contractor in the field of ventilation and energy efficiency.
Positioning: “Reliable, compliant, and sustainable ventilation solutions for a healthier Scotland”.
Closest Competitors:
Colt Group
Volution Group
William Hare Group Ltd
Tilbury Douglas
Bovis Construction
Robertson Group
Key Competitive Advantages of the Company:
focus on ventilation, mold removal, and energy-efficient solutions;
digital reporting (photo/video, compliance portal);
speed of response and mobile teams;
social responsibility (creating jobs in Scotland, supporting Net Zero 2045).
What should be the size and orientation of the business card?
Size 85 × 55 mm
Orientation - Horizontal
Should the corners be rounded or not?
Corners - Straight (not rounded) — modern and professional appearance
Is there a logo and slogan that need to be used on the card?
yes
Base Colors and Fonts:
| Element | Approximate Parameters |
|---|
| Main Color | Deep engineering blue #11375E — conveys reliability, professionalism, and technology. |
| Additional Color | Dark gray graphite #2E2E2E for text and background. Used to create contrast and balance. |
| Accent Color | Light blue #4C9ED9 or steel shade #6FA8C3 — emphasizes engineering themes and air purity. |
| Background | White #FFFFFF or very light cool gray #F3F4F6, to emphasize cleanliness and space. |
| Fonts | Geometric sans-serif Montserrat Bold / Regular or Poppins Medium — precise proportions, good readability in print and digital media. |
| Style | Minimalist, technical, corporate. Visually associated with precision, air, and quality of engineering. No gradients or decorative elements. |
| Brand Association | “Precision in Every Breath” — clear lines, balanced composition, calm color palette. |
In what language should the information be provided?
English
Should the business card be double-sided?
Single-sided (for now), with the possibility to add the back later
What should be placed on the front side of the business card?
Company logo of Cliventa Engineering Ltd
Name and position (for example: Oleh Makarenko — Managing Director)
Phone, e-mail, website
City (Dundee, Scotland)
Optional: QR code to the website
Style: minimalist, modern, clean white background, corporate colors (#11375E, #2E2E2E, #6FA8C3), clear typography Montserrat / Poppins.
What should be placed on the back side of the business card?
Logo or its element in negative (white on dark blue background)
Short slogan: “Precision in Every Breath”
Optional: QR code or short list of services
Style: branded side with a colored background, clean and technological aesthetics.
Contact information that should be placed on the business card:
🔹 Option 1 — Oleh Makarenko
Position: Managing Director
Phone: +44 7388 088 741
Email: oleh.makarenko@cliventa.co.uk
Messengers: WhatsApp (to this number)
🔹 Option 2 — Sergii Kulish
Position: Technical Director
Phone: +44 7586 403 548
Email: sergii.kulish@cliventa.co.uk
Messengers: WhatsApp (to this number)
In what format do you wish to receive the output material?
2–3 options of basic design (logo + colors + typography + business card) in JPG or PDF format for selection.
Final approved version of the brand guide in PDF (2–3 pages).
Separate files:
Logo in vector (AI, EPS, SVG).
Business card in PDF (for printing) + PNG (for online).
Color palette and fonts (with usage examples).
Files prepared in CMYK, 300 dpi, with bleed 3 mm
Please provide any additional information you consider important.
The winner of the competition will have the opportunity to continue collaboration with Cliventa Engineering Ltd in the following stages:
— website design development (Landing Page / corporate website);
— design of brochures, tender documents, and branded templates.
