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Label Brief:

Company Name:

Manufacturing Company - FOP Piddubny K.S.

Manufacturer - Kvitofor.

https://kvitofor.ua

 

Company Activity:

Production and sale of mineral and organo-mineral fertilizers for indoor plants, gardens, and vegetable gardens under the brands "Chisty List", "Volshebnaia Smes", "Stimul-NPK", and "Kvitofor".

 

Description of Product/Service Categories:

Products (fertilizers) for indoor plants, gardens, and vegetable gardens. 

 

Distribution Channels and Sales Geography:

Flower-oriented stores.

 

Target Audience Profile:

Women - Age 35+ 

Men - Age 35+

 

Closest Competitors:

https://kisson-agro.com.ua/
https://gardenclub.net.ua/fertilizers/c003
https://gileya.kherson.ua/

 

Product Description for Label Development:

Fertilizer TM "STIMUL-NPK" - a mineral fertilizer that contains an optimally balanced content of nitrogen, phosphorus, and potassium, ensuring complete nutrition and development of the plant, while a complex of vitamins improves resistance to adverse conditions and harmful organisms.

This is a highly effective means for forming dense and juicy greenery, stimulating prolonged and abundant flowering. It promotes harmonious growth and development of plants. It eliminates signs of nutrient deficiency. It increases the resistance of plants to adverse conditions and diseases.

 

What brand name will be placed on the product:

TM "STIMUL-NPK"

 

Product Price Segment:

Medium 

 

Duration of Company Presence in the Market:

In the Ukrainian market since 2004 – 17 years.

 

What benefits does the buyer get from purchasing the product?

After purchase, the consumer receives - a certified product in convenient packaging, which has a universal method of application (root and foliar feeding) and high concentration (sufficient for prolonged use). After using the fertilizer (for indoor plants) - the buyer receives active growth and flowering of their indoor plants, resistance to adverse conditions (drought, stress), restoration of soil fertility, strengthening of the root system. After use (garden and vegetable crops) - increased yield, improved taste qualities of fruits, increased content of beneficial substances (vitamins, proteins, sugars), and increased mass of ripening fruits and berries.

 

Is the label being created for the first time or do you wish to update an existing one (please add an image of the current label)?

Being created for the first time.

 

If the label is being developed for a specific packaging format, please specify the label sizes:

Two label sizes (for a 300 ml and 500 ml bottle) in the attachment (front side). The back side - a mirror reflection of the front side.

 

What is the main task of the label design?

To distinguish the product among competitors. To evoke trust in the buyer, to give the product attractiveness. The label should be worked out in detail so that everything looks harmonious.

 

In what style should the label be executed?

Modern, bright, readable

For more detailed familiarization with our products and the styles in which they are released, please follow the link - https://kvitofor.ua/ua/chistij-list/

https://kvitofor.ua/ua/kvitofor/zasobi-dlya-doglyadu-za-roslinami/

 

Basic Colors:

All.

 

Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?

Logo - STIMUL NPK (in the attachment).

On the front side:

There is a developed order of reading the "blocks" on the label that should be followed and tried to implement in this way.

  1. On the label, the logo - STIMUL NPK should be read first. It should harmoniously fit into the overall concept of the label. 
  2. The block called “Main Quality” - this is the text ACTIVE GROWTH and regular flowering. It symbolizes the expectations from using the fertilizer. This block needs to be presented in such a way that potential buyers pay attention to the product from a distance. 
  3. The block indicating the type of fertilizer - universal for indoor plants. This information indicates for which specific plants this fertilizer is intended. This is important information for both the seller and the potential buyer. This block should catch the eye after the “Main Quality” block.
  4. The block consisting of the word - Fertilizer. It indicates what this bottle is in general, what it contains inside. This word should connect, read, and somehow relate the previous two blocks (No.2 and No.3) in meaning -  main quality and type of fertilizer: What? - "Fertilizer"; For what? - For "Active growth and regular flowering" and for "universal for indoor plants".
  5. Collage of plants (these plants must be present in the collage Monstera; Dieffenbachia; Zephyranthes; Yellow Hibiscus). This is an important block, firstly, the collage must be attractive, juicy, voluminous, it should attract the buyer's gaze, in some cases it should show the effect of use (beautiful plants, large flowers). Secondly, it must be worked out in detail - selected beautiful, quality, voluminous pictures for the collage.
  6. The block called “Positive Qualities” - Phrases - Ensures abundant long-lasting flowering. Stimulates active leaf growth. Increases resistance to diseases and hypothermia. These phrases show exactly how the effect of "Main Quality" occurs, that is, the fertilizer Increases resistance to diseases and hypothermia - this is one of the reasons for the expected effect - ACTIVE GROWTH and regular flowering. Their main goal is to persuade the potential buyer to purchase already when taking the product in hand.
  7. The last block is the logo of the manufacturing company - Kvitofor. This is additional information on the front side of the label. 

 

 

On the back side:

Should contain “technical information” - in certain blocks (information provided in the attachment “Stimul-NPK (Front and Back Side)” and “main information” (information in the same file).

 

In what form would you like to receive the output material?

Files should be in: ai, eps, psd, pdf, and png or jpg.

 

Please provide any additional information you consider important.

After the competition, we (the client) want to have:

Pictures from which the collage is made (if they are purchased from paid platforms, then documents for these pictures are needed);

Name and file of the fonts used; 

All files in original formats; 

Files in editable formats (layered); 

After payment, all copyright will transfer to the client (to us).

 

Important information regarding the collage:

The collage on the label must be of high quality, juicy, and should attract the buyer's gaze.

The quality of the collages should not be worse than those that are on existing products: 

https://kvitofor.ua/ua/chistij-list/dobrivo-uspih/

https://kvitofor.ua/ua/chistij-list/dobrivo-pidzhiva-listova-pozakoreneve-pidzhivlennya/




Logo STIMUL-NPK - https://drive.google.com/file/d/1Ct1VenOfvnGLpd2BSWVAwP9DPf2js8pf/view?usp=sharing
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