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For which product is packaging development needed?

- Standard pizza box


Product description for which packaging is being developed:

- Neapolitan wood-fired pizza


Company name:

- Banda Pizza


Company's line of business:

- Pizza chain


Description of product/service categories:

- Wood-fired pizza

- Own unique dough and ingredient recipe

- Coffee, juice, desserts, quick soups

- Delivery


Distribution channels and sales geography:

- Pizzerias

- Call center

- Mobile app

- Delivery services

- Social networks

- Sales geography according to its positioning: Smila, Shpola, Gorodishche, Zvenyhorodka, Novomyrhorod, Korsun-Shevchenkivskyi, Cherkasy


Closest competitors:

All pizzerias in the sales geography


Main competitive advantages of the company:

- Unique recipe

- Wood-fired pizza

- Speed of pizza preparation

- Fast delivery


Brand name on the packaging:

BANDA Pizza


Product price segment:

Medium price segment (not cheap)


Duration of product presence in the market:

The oldest point is 5 years, each city opened at different times


Advantages of the promoted product:

- Own unique dough and ingredient recipe 

- Pizza is cooked over wood

- Speed of pizza preparation


What benefits does the buyer get from purchasing the product?

- Unique pizza recipe at reasonable prices

- Quick pizza preparation 


Is the packaging being created for the first time or is there an option?

The packaging is not being created for the first time. There is old packaging, but it has an outdated design and does not match the brand's character. The existing packaging design is attached.


Formulate the main task of the packaging design:

A unique design for the pizza box needs to be created that will match the character of our brand.


Description of the brand character:

The character of the brand "Banda Pizza". This is a brand that was formed 5 years ago in a small provincial town, where the residents seem to lead a boring life. The brand was created by two brothers - Oleksandr and Vadym. From the very beginning, they created the impossible, set themselves tasks, and accomplished them. One of the brand's features is that they rarely emphasize their establishments and restaurants.

Observing the work of the brothers, your attention is focused on them and how they create and present. And you start to smile unconsciously. What emotions arise? Surprise and a smile. Sometimes surprise can turn into misunderstanding, but that depends on the person, and someone may not understand. But soon everything becomes clear. People's emotions are the first factor that defines this brand.

Over time, there was growth and improvement of the brand. A beautiful and stylish interior appeared. With the development of the brand, it grew like a tree and dressed itself. Now it is a quality product with a beautiful and stylish interior, pleasant and cheerful service, with the character of an emotional brand.


Style in which the packaging should be executed:

At the designer's discretion, the design should be simple yet evoke emotions and curiosity in the customer


Basic colors:

Black, red, white, + the color of the cardboard box


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, illustrations, drawings. Indicate the location on the packaging)?

- Logo

- Wood-fired pizza inscription

- Contact information

- Additional information at the designer's discretion


In what format do you want to receive the output material?

- Vector format (Preferably AI)


Please provide any additional information you consider important.

Basic design and standardization of layouts will not fit 100%. If there is a good idea but not implemented as we want, we will definitely provide our comments and give the opportunity to refine it; our main goal is to receive a quality product that meets our standards.

The cut of the box itself is non-negotiable!

The logo is attached.


Useful links:

https://www.instagram.com/banda_pizza/

https://bandapizza.ua/
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