Дуже вдячний спеціалісту за ідею та реалізацію. Я вперше організовував конкурс на найкращу пропозицію і завдяки Євгенію не пожалкував. Але найголовніше, що обрати варіант, то була, як кажуть, тільки верхівка айсбергу. Допрацювати обраний варіант було дуже не просто і Євген проявив максимум уваги, терпіння, розуміння, ентузіазму, креативності і довів справу до кінця. Я рідко пишу відгуки, але тут дійсно було багато вкладено сил, воно точно того вартує!
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The simplified task looks like this - a simple, graphic, or some other image on the front side of the box, which will set the design for the entire packaging, because something concise with a minimal number of elements is needed. Ideas - (sensors, electric drive valves, control module, hub, house, smartphone, logo, brand name, system name, bathroom layout with system elements, diagram/image of the system for water leakage, or a smartphone in the clouds of various devices, as in the image at the very bottom of the task, or something else that comes to your mind, here is our website https://www.mastino.com.ua/) The appearance of the box, as it will be displayed on the website, is also specified below. The dimensions and design of the box are also available.
For which product is the packaging to be developed?
Water leakage protection systems
Description of the product for which the packaging is being developed:
The system consists of three elements: water leakage control sensors that detect water on the floor, electric drive valves that automatically shut off/open the water supply to the apartment, and a module that controls the system.
Company name:
Mastino
Company's line of business:
Manufacturing of smart engineering systems
Description of product/service categories:
Security systems, automation, smart home
Distribution channels and sales geography:
Ukraine, Europe
Target audience portrait:
Installers, fitters, plumbers, foremen, interior designers
Existing or anticipated positioning:
An engineering solution that addresses the problem of unwanted flooding of premises with
functionality that informs the owner. With the possibility of expanding the system for automation,
economy, management, control, comfort, and other capabilities that the smart home system can be equipped with.
Closest competitors:
Neptune, Aquastorozh, Hydrolok, Tervix, Ajax
Company's main competitive advantages:
Uniqueness of the product, low price segment, while maintaining high quality and extended functionality
Brand name on the packaging:
Mastino
Product price segment:
Low and medium
Duration of the product's presence in the market:
up to one year
Advantages of the promoted product:
Currently, Mastino is replacing brands that have left the market (Neptune, Aquastorozh, Hydrolok)
What are the benefits for the buyer from purchasing the product?
A well-known time-tested solution at an affordable price. It is implied that similar systems are already quite well-known in the market, and although this is a new brand, buyers understand what it is, why the price is advantageous, and can grasp the equipment to understand that it is worth it.
Is the packaging being created for the first time or is there an existing version?
For the first time. There was packaging that simply had the logo
What is the main task of the packaging design:
This is about the packaging of the system kit. This is a box measuring 220x125x205. There will be nothing on the top and bottom. On one side (the end of the packaging), a sticker with all technical specifications is planned, and the other two sides need to be designed. In fact, one side, the larger one, which will be the same on both sides, should have some image, and on the end that does not have a sticker, there may be nothing needed, but maybe something can be done, for example, text with a general description of functionality and capabilities.
Style in which the packaging should be executed:
Minimalism. Simple, concise solution. It can be just black and white, or white and black.
Basic colors:
Black and white
Specify the dimensions of the packaging (add a layout if available):
220x125x205
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings. Specify the location of the elements on the packaging)?
Currently, there are no requirements
In what format would you like to receive the output material?
We have the design of the packaging, ideally, to create a design solution for further production of the packaging.
Provide any additional information you consider important.
There was such an idea, maybe on those large sides of the box to create something like a house with elements of the smart home system, depict a smartphone, but all this not in the form of a drawing, but purely graphically or schematically, to maintain the vision of a concise design. A light, simple, understandable design of the packaging at first glance. To make it clear that this is something about smart home systems or specifically about water leakage protection.
