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What product requires packaging development?

It is necessary to develop packaging design for the pod system and cartridge. It can be in the same concept or color scheme, or different. In the final format, it should be applied to all packaging.

Description of the product for which packaging is being developed:

Pod system line and cartridges for them of the UVP brand.

Company name:

UVAPE

Type of company activity:

Uvape is one of the largest online vape shops in Ukraine. Retail trade of tobacco products.

Description of product/service categories:

Modern vaping devices — compact, stylish, and convenient.
Ideal for daily use: automatic activation, fast charging, replaceable cartridges.
Suitable for both beginners and experienced vapers.

Replaceable cartridges — the basis of each pod system.
Responsible for flavor, vapor density, and overall vaping experience.
Simply replace the cartridge — and your device is as good as new!

Distribution channels and sales geography:

In offline channels and our brand's online store https://uvape.pro/ua/contact-us#adrshop

Target audience portrait:
The target audience includes people who already vape or want to try vaping, generally aged 18 to 40 years, seeking an alternative to regular cigarettes or wanting to try something new and interesting. This audience includes both men and women.

Existing or planned positioning:

Current positioning is minimalist style on the old line of pod systems https://uvape.pro/ua/uvp

Closest competitors:

Vandal, Vapors, Dartvaper, Vapehub

CloudCastle

Main competitive advantages of the company: 

— Wide range of products
— Convenient and fast delivery by any method you prefer
— Same-day pickup
— Extensive knowledge base in vaping
— Working without days off
— Customer hotline
— Large selection of payment and delivery options
— Free delivery for orders over 900 hryvnias
— Same-day delivery for orders placed before 18:00
— Loyalty program for registered customers
— Affordable prices and numerous promotional offers
— Own production and private labels

Name of the trademark on the packaging:

UVP NEO - the brand name, line, and logo are already registered.

Price segment of the product:

Economy, standard

Market presence duration:

2 years for previous lines. Current lines under a different name for 1 year.

Advantages of the promoted product:

Depending on each model in the line, they have different additional functional features for experienced vapers. Characteristics are included on each box. Warranty for our brand is 2-3 years, and we have our own service center.

What are the benefits for the customer from purchasing the product? 

Warranty for our brand is 2-3 years, and we have our own service center.

Is the packaging being created for the first time or is there an existing version? (add an image of the existing packaging)

The previous packaging is not approved. The technical task will include examples that were not liked.

What is the main goal of the packaging design:

Move away from the current concept, do not use previous options, and show your new vision considering references.

Style in which the packaging should be executed:

Individual. The packaging should stand out among all others, but without using the identity of Uvape

Basic colors:

At the designer's discretion

Specify packaging dimensions (add unfolded layout if available):

Ready vector available via the link.

Are there any mandatory graphic and textual elements (photographs, texts, licenses, images, drawings)? Please specify the placement of elements on the packaging.

Details below in the technical task!

In what format do you want to receive the final material?

Sample mockup for approval, then vector for each SKU.

Any additional information you consider important.

Technical task and product features. Ready vectors are available via the link.

https://docs.google.com/document/d/18ixmn15YjfeTWEEMGHR5ZpDglzp01epPBIQ-GYlly7w/edit?tab=t.0

Vectors

https://drive.google.com/drive/folders/1xYW95KACiHyXkRR9DorynPf6DE8ztBw6
Updates
Update #1

Please pay attention to the references! And the options that we have tried and do not suit us.

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24 July 2025, 10:12