Purpose of developing the label:
For the fermented milk product "Tan"
Product description for which the label development is required:
Fermented milk drink "Tan"
Company name:
LLC "RFUD"
Company's line of business:
Manufacturers of fermented milk drinks
Description of product/service categories:
Fermented milk drinks
Distribution channels and sales geography: :
The largest supermarket chains across Ukraine
Target audience profile:
Women/men aged 20-60 years
Existing or proposed positioning:
100% in the category
Closest competitors:
TM “Onur”, TM “Zlahoda”, TM "Yagotynske"
Main competitive advantages of the company/product:
Natural raw materials, high product quality, over 10 years in the market, highly qualified personnel, established distribution
Brand name on the product:
TM “Ekfood”
Product price segment:
Medium
Duration of product presence in the market:
11 years
Advantages of your product:
High quality of raw materials, tasty, natural
What benefits does the product offer?
Quenches thirst, high product quality, has a positive effect on health. Can be used in cooking
Is the label being created for the first time or do you want to update the existing one? (attach an image of the current label)
We want to update the existing one
If the label is being developed for a specific packaging format, please specify the label dimensions:
220 mm * 74 mm
If a label template is being developed, list the formats to which the design concept will subsequently be applied:
jpg, pdf, ai
Formulate the main task of the label design:
Modern "fresh" design, increase sales
Style in which the label should be executed:
Minimalism, in characteristic shades of the dairy shelf
Basic colors:
Mainly light shades
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?
Yes
In what format do you want to receive the source material?
jpg, pdf, ai
Provide any additional information you consider important.
It is very important for regular customers to find the updated product on the supermarket shelf. It is also important for the label to look harmonious on the dairy shelf.
Attached are the logo and the current label
