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Company Name:  

Kashiwa Group


Company Activity:  

Software development, virtual reality training simulators, virtual reality games, and metaverse.


Product/Service Category Description:  

Programs, games, industrial training simulators for staff in virtual reality.


Distribution Channels and Sales Geography:  

United States of America, Europe.


Target Audience Portrait:  

  • players 13+
  • companies that need bright interactive product or service presentations
  • educational institutions and training centers in enterprises


Existing or Expected Positioning:  

Top 1 in the world in VR development 🙃


Closest Competitors:  


Key Competitive Advantages of the Company:  

  • Result-oriented
  • Comprehensive and creative approach to solving business problems


What elements should the logo consist of?

  • from a corporate inscription and a graphic element


What word or phrase will be used in the logo?  

Kashiwa Group


Should the logo be bilingual or trilingual?  

No. Only in English.


Does the company have a slogan that needs to be added to the logo?  

"Just make everything we believe in"


What should be depicted in the logo?  

In translation, the Japanese word Kashiwa translates as an oak leaf or oak. It would be good to play with the name in a creative logo or focus on an image.

The image features Japanese sweets in an oak leaf.


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?

The logo is being created for the first time.


Are there any desired primary colors, or which colors do you prefer?  

Emerald green, dark.
Dark gray, approximately (#121212)


What should the logo be like?

  • simple, concise
  • minimalistic
  • monochrome (define the color)
  • bright
  • image-based, status-oriented
  • dynamic
  • modern


Are there any undesirable elements to be used in the logo?  

Obscene elements and body parts.


What image of the company should be conveyed through the corporate style?

  • strength, stability of the company
  • solidity, respectability
  • elitism
  • evolution, development, uplift;
  • dynamics, moving forward<!-- li-->
  • modernity, innovativeness
  • alternative vision


For which media should the corporate style be developed?

  • business card (corporate)
  • letterhead
  • euro envelope (DL)
  • folder
  • PowerPoint presentation templates (title page, slide template)
  • modular grid for printed and outdoor advertising
  • badge
  • pass
  • notepad
  • pen/pencil
  • mug/glass
  • social media covers
  • layout for employee avatars


 In what form would you like to receive the output material?  

To be specified with the finalist


 Please provide any additional information you consider important.  

  • Graphic element + inscription in color and monochrome
  • Graphic element in color and monochrome
  • Inscription in color and monochrome


*In the provided images, we saw some elements that we associate with the vision of the corporate style elements.
Updates
Update #1

Dear contestants.
Thank you for your incredible works.
We are now opening the visibility of the works so that everyone who received a low score can adjust their works to the leaders of this competition.

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13 October 2022, 14:29
Update #2

Dear contestants,
Thank you once again for your wonderful works!

Unfortunately, we cannot change the deadlines for the competition, but after communicating with the support team, we can announce that the competition for submissions is closed.
We have reviewed all your works and have chosen a winner for ourselves.
Thank you all for participating.

Technically, the winner will be selected once the submission deadline has passed, but we do not wish for you to waste your time, so we are informing you in this way.

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14 October 2022, 15:17
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