Company Name:
TM Bla Bla Kava
Company Activity:
Commercial activity in the sale of coffee and coffee drinks.
Description of product/service categories:
Whole bean and ground coffee, coffee drinks, hot and cold beverages, related products
Distribution channels and sales geography:
Sales through kiosks, islands in shopping centers, mini coffee shop format.
Sales geography: Lviv and potential for scaling.
Target audience profile:
People who value the aesthetics of product packaging, not just the quality of the contents.
Progressive audience accustomed to buying trendy products.
Existing or anticipated positioning:
-
Closest competitors:
CoffeeLab, Mollis, Black Honey
Main competitive advantages of the company:
Quality, strength (coffee drinks are made with double espresso)
Is the logo used in a two- or three-language version?
No
Does the company have a slogan or tagline that needs to be added to the logo?
There is no slogan. I am waiting for creativity.
When developing the corporate identity, should the basic colors of the logo be used or can the color palette be expanded?
The palette is arbitrary.
What image of the company should be conveyed through the corporate identity (remove unnecessary points)?
- ultra-modern
- trendy
- stylish
- aesthetic
- creative
What corporate identity carriers need to be developed
- PowerPoint presentation templates (cover page, slide template)
- modular grid for printed and outdoor advertising
- T-shirt
- mug
- paper cup.
- sticker
- sticker for a 300ml bottle for cold drinks
- zip bag (with whole bean and ground coffee), which will have a label attached. There will be package formats of 250g and 1000g. The color of the bag is not specified.
- sugar in stickers
- packaging/shopping bag
- advertisement on a light box
- beverage menu.
