Full project brief link:
Miro board link: https://miro.com/app/board/uXjVNkIRLms=/
Password: Soffits2024
General information about the project:
Client type: B&C, B&B
Company name: https://soffits.com.ua/
Company activity: Distribution and promotion of soffits (3 brands) and cornice lining in Ukraine
Description of products/services B&C:
- General: Three brands that we import to Ukraine
- aiDaho: Soffit in the most popular colors, the installation process of which is so simplified that anyone can properly line the cornice. Price segment: Medium -
- ASKO NEO: Soffit with the widest color range on the Ukrainian market, which allows you to realize any design idea. Price segment: Medium +
- VOX INFRATOP: Much more than just a soffit. This is a unique and innovative solution with hidden ventilation to ensure maximum aesthetic appearance. Price segment: Premium
Description of products/services B&B: Providing the opportunity to collaborate and earn on products.
Distribution channels and sales geography B&C: General: Ukraine, dealer network and points of sale in construction stores, internet order pickup points, and more
Distribution channels and sales geography B&B: All of Ukraine. Company managers, internet, webinars, exhibitions
Current or potential positioning B&C:
- General: Possibly something like: "Soffit for every taste"
- aiDaho: Optimal choice. Affordable price.
- ASKO NEO: Sophisticated solution for long-term use
- VOX INFRATOP: The most important is hidden from your eyes
Current or potential positioning B&B: We will meet the needs of 98% of your end consumers
Closest competitors B&C:
- General: -
- aiDaho: RainWay Profiled Sheet (metal soffit)
- ASKO NEO: Bryza Budmat Galeco
- VOX INFRATOP: No direct competitors. The closest ones are ASKO NEO (our brand)
Closest competitors B&B: All listed on the left
Main competitive advantages of the company/product/service: See the "Values and Motivations" section in the target audience
What type of website do you need: showcase website, brand website, image website
What is the purpose of creating the website: company image, individual brand sales of the entire product range, information about the company and the product