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Company Name: WILDFIELD HERBS


Company Activity: Sale of herbal teas, extracts, dietary supplements 


Product/Service Category Description:  Herbal extracts 


Distribution Channels and Sales Geography:  Online store, worldwide


Target Audience Profile:  Women aged 30-60


Existing or Expected Positioning:  Natural, beneficial, organic product


Main Competitive Advantages of the Company:  Lower price, unique assortment, high quality


Product Description for Label Development:  Liquid dandelion root extract in a bottle 


What is the brand name to be placed on the product:  Wildfieldherbs


What are the benefits for the buyer from purchasing the product?  High-quality, beneficial, natural product at an affordable price 


Is the label being created for the first time or do you wish to update an existing one (please add an image of the current label)?  For the first time


If the label is being developed for a specific packaging format, please specify the label dimensions:  5*11.5 cm 


If a label template is being developed, please specify which label formats the design concept will apply to:  5*11.5 cm, 5*11 cm, 5*10.2 cm (30 ml, 50 ml, 60 ml jars)


What is the main task of the label design?  

Attract attention, stand out among competitors, show that the product is completely natural, beneficial, improves health  


In what style should the label be executed?  

Modern


Basic Colors:  

Exclusively natural colors and shades


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?  

Use an image of the plant in watercolor style (but we will consider other ideas as well)

Updates
Update #1

Here are examples of work.  I want a design that will attract attention. But it is important that the label speaks about the naturalness of the product, organic quality, and benefits.  

Extract name: Dandelion root - large, bold, easy to read (this is a mandatory requirement).  imageimageimage


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20 December 2023, 12:54
Update #2

In this competition work, the colors must match the image of Dandelion. We have many extracts, and each extract has its own plant and its own color palette. 

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20 December 2023, 12:57
Applications2
XLSX
ТЗ_для_дизайну_етикетки_Екстрактів.xlsx
14MB