Company Name:
Type of company activity:
- Household chemical production
Product/Service descriptions:
Distribution channels and sales geography:
- Ukraine, online + offline
Target audience profile:
- Women (housewives) of different ages
- Important! The image should not be too age-specific (adult crow), so that the end consumer does not associate themselves with the logo image
Existing or potential positioning:
- Accessible household chemical brand
Closest competitors:
Main competitive advantages of the company/product/service:
- Price (product at reasonable cost) not worse than imported analogs
What elements should the logo consist of
- Brand name GAVA
- Object: Crow - she
- Format: 2D
- Aspect ratio: 1:1 (Character on top, text below)
What word or phrase will be used in the logo?
Should the logo be bilingual or trilingual?
Does the company have a slogan to add to the logo?
What should be depicted on the logo?
Is the logo being created for the first time or is it a rebranding of an existing one?
Specify if it is necessary to preserve the continuity of the previous logo (features of the previous logo appear in the new one):
- Definitely a long beak
- Simple lines, but not primitive
Are there preferred main colors? If yes, which colors do you prefer?
- The colors should not be gray
What should the logo look like
- Simple, concise
- Minimalist
- Bright
- Without small details
- Cartoonish
Which brand do you consider successful in this category of goods or services, and why?
Are there undesirable elements to avoid in the logo?
In what format would you like to receive the source material?
- Illustrator, vector (any that can be further edited)
Any additional information you consider important.
- The task is to develop a new logo for a household chemical brand, which will later be adapted for labels. At the first stage, the focus is on creating the image
Container:
- Photo of the container attached (can be used to fit onto the container immediately)
