Company Name: Global Trade UA
Company Activity Type: Distributor
Product/Service Category Description: Household Chemicals
Distribution Channels and Sales Geography: Retail points, wholesale points, networks
Target Audience Profile:
Families that value beauty and comfort.
Women aged 25–45 who choose stylish products for the home.
People for whom aesthetics and a sense of coziness are as important as effectiveness.
Existing or Expected Positioning:
Cocotex — a brand of household chemicals that brings cleanliness, tenderness, coziness, and fragrance to every home.
Closest Competitors: Coccolino, Silan
Product Description for Label Development:
Washing conditioner in a transparent 1.5 L jar. Bright colors of the product with charming floral scents.
Brand Values:
- Tenderness: delicacy in care, gentleness in perception, and freshness of flowers.
- Cozy: association with home, comfort, and care.
- Premium: exquisite fragrances.
- Trust: symbolized by the image of a fluffy dog.
What brand name will be placed on the product:
Cocotex (the logo should feature a pomeranian dog, resembling a soft toy) an approximate image is attached in the files.
• Fluffy dog in the style of a "soft toy" — a symbol of tenderness and coziness.
• It should be clear and expressive, easy to read against a bright background.
Product Price Segment: medium
If the label is being developed for a specific packaging format, please specify the label dimensions: Die-cut in the files and images of the container.
What is the main task of the label design?
Combining softness (dog, fluffiness) with the charming energy of flowers.
In what style should the label be executed?
Cocotex label style.
Background:
Transparent film (the product inside is visible).
Due to the transparency, the color of the liquid = part of the identity (turquoise for tiara, purple for orchid, pink for peony, etc.).
This creates an effect of "cleanliness" and naturalness.
Main Elements:
Logo
Fluffy dog in the style of a "soft toy".
Executed in a clear outline, friendly, soft image.
Placement: upper part of the label, center or slightly to the left, to associate with the friend-brand.
Golden Drop.
Symbol of care and "concentrated tenderness".
It should shine and contrast with the transparent background.
Placement: next to the logo or at the bottom as an accent.
Flowers.
Realistic images.
Bright, juicy, large petals, can be generated volumetrically.
Each series = its own flower (tiara, orchid, peony, frangipani, jasmine) - FOR CHOICE
Placement: lower/side part of the label, to create a "fragrant wreath" around the name.
Text Part.
Series name (for example: Magic Flowers).
Simple, modern font.
Font color: white or black depending on the liquid background, with a slight glow to stand out.
Overall Style:
Basic Colors:
Colors of the liquid in the transparent jar: bright turquoise, fuchsia, sunny yellow (orange), purple, white (delicate).
• Main: to harmonize with the liquid.
• Auxiliary: black, white, possibly gold.
• Principle: colors of a "tropical garden" that immediately associate with aromas and freshness.
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?
Yes
In what form would you like to receive the output material?
Image of the jar with the cap and label. Additionally, just the image of the label can be provided.
Please provide any additional information you consider important.
Image of the logo and design option — this is as an example, we will consider your options.
