Company Name: MY OCEAN ONE
Company Activity: The company produces and sells high-quality eco-friendly cleaning products for the home that eliminate the need for single-use plastic bottles.
Product/Service Description:
Eco-friendly reusable cleaning agents for home cleaning and preserving the oceans and the planet as a whole.
Cleaning agents for various surfaces in the home.
The product consists of a reusable bottle made of biodegradable material and a concentrate.
The concentrate is a miniature in liquid/solid form for refilling. Eco-packaging.
The first starter kit is supplied in the form of 2 bottles with different labels (bathroom, kitchen, etc.) + concentrates. All of this is in convenient and beautiful eco packaging.
Distribution Channels and Sales Geography:
Europe, USA.
Target Audience Profile:
1. Environmentally conscious consumers. People who want to reduce waste, especially plastic, and preserve the oceans and the planet.
2. Customers who value quality and safety. We do not use pesticides or aggressive antibacterial agents. The composition is 100% organic and safe.
3. Customers who value convenience. One bottle replaces 30+ single-use ones. And the concentrates are easy to refill and economically delivered.
Existing or Likely Positioning:
Eco Friendly
1. Reducing plastic use and preserving the oceans.
2. Reducing waste. All our packaging is recyclable.
3. Delivery optimization. Products are delivered without water.
4. Carbon-neutral company
Engage your audience in actively participating in preserving our planet by offering them practical and stylish solutions for daily cleaning.
Closest Competitors:
1. OCEAN SAVER
2. Neat
3. BLUELAND
4. Clean Living
Key Competitive Advantages of the Company/Product/Service:
1. Eco Friendly. Elimination of single-use plastic
2. Effectiveness and safety
3. High quality
4. Made in the USA
5. Reusable
6. Reduced delivery costs
7. Starter kits for cleaning
8. Social responsibility
9. Economic solution that eliminates the need for constant purchases of full-size products
What elements should the logo consist of
- from the brand name and graphic/artistic elements
What word or phrase will be used in the logo?
MY OCEAN ONE
Should the logo be bilingual or trilingual?
No. Only in English
Does the company have a slogan that needs to be added to the logo?
No
What should be depicted in the logo?
The main idea is preserving the oceans and reducing their pollution by plastic.
Therefore, the logo should be in similar colors and reflect this idea - waves, marine themes, etc.
A prototype of the logo is attached below.
Is the logo being created for the first time or is it being redesigned - rebranding
Being developed for the first time
But we have a prototype (we will attach it to the task below). You can follow it and make it better!
Changes and new ideas are welcome!
Indicate if it is necessary to maintain continuity of the logo (the new logo features elements of the previous one):
Being developed for the first time.
Are there preferred main colors? If so, which colors do you prefer?
The main idea is preserving the oceans. Therefore, the logo should be in colors related to this theme.
What should the logo be like
- bright
- three-dimensional elements
- image-oriented, status-oriented
- dynamic
- modern
- textured
- easily recognizable
- conceptual - emphasizing the brand concept
- artistic!
Consider making the logo animatable for online platforms.
Which brand do you consider successful in this category of goods or services, and why?
We consider the following brands successful: (in descending order)
1. OCEAN SAVER
2. BLUELAND
3. Neat
4. Clean Living
but they do not have a logo as such. Therefore, we focus on them only as a competitive niche.
Our logo is our advantage.
Are there any undesirable elements to be used in the logo?
Straight angles. It should be an artistic logo.
In what format do you wish to receive the output material?
.ai + .png
Provide any additional information you consider important.
It would be advantageous to show the logo on a mockup of a bottle or miniature.
Attached are files - logo prototypes. They can be used in the work and improved! Changes and new ideas are welcome!
Prototype at the link:
https://drive.google.com/drive/folders/1BHYYwUcSV-B26iMHNBYdwZacCYQ3dpHO?usp=drive_link
We are happy to answer any questions regarding the contest as soon as possible.
We respect your work and the time you dedicate, so all works will be evaluated and will not go unnoticed!
We wish you success and will be glad to every proposed work!
