Contest translated automatically. Log in or register, to view the original

Company Name:
PP "OIL GRAIN" (Bilozerka Oil Plant)

Type of company activity:
Production of natural cold-pressed vegetable oils (linseed, pumpkin, sesame).

Product/Service Description:
The product range is presented on the official website: https://www.linolla.com/
The company specializes in manufacturing high-quality oil from organic raw materials. 
Main brand — LINOLLA.

Distribution channels and sales geography:
Main channels — retail chains, specialized health food stores, and online platforms.
Sales geography covers Ukraine and European countries.

Target audience profile:
A detailed description is available on the website: https://www.linolla.com/
These are conscious consumers who choose a healthy lifestyle, environmentally friendly products, and care about their health and the well-being of their pets.

Existing or potential positioning:
The enterprise positions itself as a leader in flax processing and flax oil production in Ukraine.

Closest competitors:
https://factoria-agro.ua/

Main competitive advantages:

  • Direct price from the manufacturer

  • High product quality

  • Production from certified raw materials

  • Wide application scope (for humans, animals, and household needs)

Elements for the logo:

  • Brand name (brand inscription)

  • Graphic element reflecting ideas of health, nature, ecology

Word/phrase to be used in the logo:
LINOLLA

Logo language:
English

Slogan:
None

What should be depicted or symbolized in the logo:
Graphic association with a healthy lifestyle, ecology, and proper nutrition.
It is desirable to reflect three key application areas of the main product (flaxseed oil):

  1. As an element of healthy eating for humans

  2. As a beneficial supplement for pets

  3. As a natural protective coating for wood

The designer logo is being developed for the first time.
Previous logo options created using artificial intelligence did not pass plagiarism checks, as neural networks typically create composite images from existing elements, only partially stylizing them. Therefore, an original author’s design by a professional designer is required.

Preferred logo creation process:

  • First stage — several sketches with a pencil on a sheet to find ideas.

  • Second stage — transferring the most successful concepts into vector graphics.

  • Third stage — developing color schemes and stylistics (at the designer’s discretion).

Technical requirements:

  • Output format: vector file in Adobe Illustrator (.ai)

  • The used font should not be copyrighted or must have a license allowing commercial use