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Company Name:

Aromabar


Company Activity:

Perfume retail


Product/Service Description:

Sale of perfumes: full-size bottles and sampling of luxury and niche perfumes.


Distribution Channels and Sales Geography:

Physical store, online sales (website/Instagram) (all of Ukraine)


Target Audience Profile:

Age segment: 20-45 years. Women and men who want to experiment with scents and build their perfume wardrobe.


Current or Likely Positioning:

Aromabar is a premium space for niche and luxury perfumes in the format of a "perfume bar". The core business model: sale of full-size bottles and sampling services. This allows customers to consciously familiarize themselves with the scent before purchase.


Closest Competitors:

Aromateque, Brocard, Jean, Bomond.


Key Competitive Advantages of the Company/Product/Service:

Unique approach to presenting scents, expertise in the field of perfumery, top-level service.


What elements should the logo consist of (remove unnecessary points)?

  • brand name and graphic element
  • brand fonts


What word or phrase will be used in the logo?

Aromabar.


Should the logo be bilingual or trilingual?

English, Ukrainian.


Does the company have a slogan that needs to be added to the logo?

No.


What should be depicted in the logo?

The logo should be non-trivial, necessarily including the name Aromabar - it can be written in uppercase, lowercase, two capital letters or one, variations are allowed. Important: Aromabar must always be written together without spaces.


Is this the first logo being created or is it being redesigned - rebranding (if rebranding, please add an image of the current logo)?

Being created for the first time.



Please indicate if it is necessary to maintain continuity of the logo (the new logo features elements of the previous one):

No


Are there preferred main colors? If so, which colors do you prefer?

Only black and white color scheme.


What should the logo be like (remove unnecessary points)?

  • simple, concise
  • minimalistic
  • image-oriented, status-oriented
  • modern


Which brand do you consider successful in this category of goods or services, and why?

Fresh ideas without references are welcome.


Are there any unwanted elements for use in the logo?

Stereotypical elements associated with a bar: letters in the shape of glasses, drops, or bottles.


In what format would you like to receive the output material?

Vector graphics


Please provide any additional information you consider important.

The logo should symbolize and convey the brand idea:

  • emotion instead of empty purchase
  • expertise in perfume retail
  • modernity, innovation
  • dynamics, moving forward
  • evolution, development, uplift;