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Company Name: 

Reborn.agency

Company Activity: 

Full-cycle marketing agency

Description of Products/Services: 

Main services:

  • Brand development - creating a brand and communication from scratch
  • Communication support - brand communication using SMM tools, articles, influencers 
  • Website development (business cards, marketplaces)

Distribution Channels and Sales Geography: 

Main geography - Ukraine. Secondary - USA and Europe. Therefore, the logo should have universality and readability to be relevant in two different 

Target Audience Profile: 

Marketing Director - his desires:                                                                      

- To close the task within the KPI;                       

- To be clear for the contractor and not waste excessive time explaining the task;              

- To get an outside perspective on the problem;

- To close an unclear task in a clear way;          


Business Owner - his desires:                               

- To increase sales/business size; 

- To build a marketing system; 

- To manage the expenditure of every $.

    

Existing or Likely Positioning:                                               

BRAND POSITION: Agency of deep approaches.     


We exist to improve Ukrainian business – which is the future of the country, and to bring a new, Ukrainian, bold approach to the Western market. Our mission is to collaborate, break down business into details, and rebuild with a new, effective perspective.


Closest Competitors: 

- Promodo (https://www.promodo.ua/), Twiga (https://twiga.com.ua/), TBWA in the international market (https://tbwa.com/)

Main Competitive Advantages of the Company/Product/Service: 

RTB. Reasons why we meet this position and have advantages:

- We delve deep (become experts in the client's project theme, study the topic)

- We promote a systematic, analytical, strategic approach to projects, considering all details, even broader than within a single task. 

- We are experts because we communicate complex things simply. We know how to find a simple explanation

- All solutions go through decomposition and systematization.


What elements should the logo consist of? 

There can be 2 variations, in your opinion:

  • only from the original corporate lettering
  • from the corporate lettering and a graphic element

This can be just text + line, star, or another small graphic element (like in TBWA).

Or other options, as you see fit.


What word or phrase will be used in the logo? 

Reborn.agency (the word agency can be placed in different locations)


Should the logo be bilingual or trilingual? 

English-speaking and its use should also be only in English


Does the company have a slogan that needs to be added to the logo? 

No


Are there preferred main colors? If so, which colors do you prefer? 

PANTONE 3145 PC, PANTONE 314 PC, PANTONE 321 PC, PANTONE 18-1750 Viva Magenta


What should the logo be like? 

  • simple, concise
  • minimalistic
  • image-based, status-oriented
  • modern

We expect the logo to be a restrained, status reflection of us, our company, to be easily readable and not overloaded with various details.


Which brand do you consider successful in this category of goods or services, and why? 

We like the logos: TBWA (https://tbwa.com/), Droga5 (https://droga5.com/), Twiga (https://twiga.com.ua)


In what format do you wish to receive the output material? 

SVG, PNG, JPEG -  in the form of a logo book, with the application of the logo and its placement on carriers.