We are developing a corporate identity for a large sports project. The first stage is the development of a logo. After selecting the best work, we plan to continue cooperation with the winner on the complete corporate identity.
Company Name:
Be.Sport
Global Sport Show
Type of Activity:
Sports exhibition-conference
Description:
We bring together the most popular sports areas on one platform, demonstrating opportunities for development and improvement, unveiling new technological achievements in sports, and forming a system of knowledge. We demonstrate that sports is an exciting part of life that inspires new achievements, energizes you, and brings pleasure.
At a turning point in life, sports can point the way. We will pay special attention to the physical and psychological recovery of athletes, sports enthusiasts, and people with disabilities.
Be.Sport is an opportunity to discover the champion in your child. Motivate and engage your little ones. Gain a system of knowledge for the development of your children.
Don't know where to start? Come to Be.Sport
Target Audience Portrait:
- Sports enthusiasts
- Parents
- Professional athletes
- Sports managers and officials
- Coaches
- Anyone who wants to make sports a part of their life
Main Components of the Event:
- sport EXPO - exhibition (clothing, technology, equipment, nutrition)
- star stage (motivational lectures from thought leaders and successful athletes)
- sport stage (achievements of modern Ukrainian sports)
- recovery stage (rehabilitation of athletes and new opportunities for people with disabilities)
- change stage (healthy eating, psychology, how to avoid injuries, biohacking, wellness, health science)
- professional stage (startups in sports, marketing in sports, business angels in sports, digitalization of sports, management in sports, careers in sports, HR in sports)
- sports technology stage - Sports tech, esports, VR (how to start a career as an esports athlete, opportunities in esports, esports for people with disabilities, virtual reality in esports, sports gadgets)
What elements should be present in the logo?
Corporate writing and a graphic element. The graphic element can be integrated into the writing or be a separate element.
We want to convey the characteristic features of sports in the logo - strength, speed, dynamics. The use of clearer/direct forms is possible.
What phrase will be used in the logo?
Be.Sport
What slogan needs to be added to the logo?
Global Sport Show
Color Palette?
We see the color as bright and saturated, a color that attracts attention. This is essential.
Below are our thoughts. But we do not limit the performers to only red color!!!
The most common associative color for sports is bright red or red. It is associated with energy, strength, passion, and dynamics, which are characteristic of many sports.
What should the logo be like?
- bright
- modern
- image-oriented
In what format do you want to receive the source materials?
In curves
