For which product do you need to develop packaging? Ice cream plombir in a flowpack cup.
Description of the product for which packaging is being developed: Natural plombir, made from milk, cream, and sugar. It may be shown in the concept that the origin of the milk in our ice cream is from the West, specifically from the Bukovinian Carpathians. Ice cream without water, contains 85% milk.
Company name: Blizzard
Company's line of business: Ice cream production
Description of product/service categories:
Milk ice cream, natural plombir corresponds to price-quality.
Distribution channels and sales geography: All of Ukraine
Target audience portrait:
Classic plombir for everyone (men, women, children, and adults)
Existing or anticipated positioning: Modern design in white-blue and silver colors.
Closest competitors:
Bila Beriza, Hostynchik
Company's main competitive advantages:
Made in Western Ukraine in the city of Chernivtsi from milk of Carpathian cows.
Brand name on the packaging:
Not yet definite depending on the design, the brand name could be (Bidonchik, Korysne CHERNIVETSKYE, MoloDiy).
Product price segment:
Medium
Duration of the product's presence in the market:
New product
Advantages of the promoted product:
Without chemicals
What benefits does the buyer get from purchasing the product?
Useful
Is the packaging being created for the first time or is there an existing version? (add an image of the existing packaging)
Does not exist
What is the main task of the packaging design:
Modern design in white-blue style with metallic inserts, the brand name preferably in red color.
Style in which the packaging should be executed:
Modern design similar to Morshynska
Basic colors:
Blue, white, red, metallic
Specify the dimensions of the packaging (add a layout if available):
250 by 200
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings. Specify the location of the elements on the packaging)?
Graphic trees and possibly a jug with milk.
In what format would you like to receive the output material? Illustrator CorelDraw
Provide any additional information you consider important.
It is necessary to make a proposal where the flowpack will be displayed horizontally and vertically on the shelf to understand which is better.
