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A competition has been organized for naming what? 

  • product


Company's area of activity:

  • Manufacturing of "beauty" products (priority on gel polishes)


Product category descriptions:

  • manicure products
  • cosmetics and hair care accessories
  • skin and body care cosmetics
  • equipment for beauty salons
  • materials and accessories for eyebrow and eyelash extensions
  • materials and products for depilation
  • decorative cosmetics for the face and related accessories


Distribution channels and sales geography:

Geography - initially - Ukraine. In the short term - CIS. In the medium term - Europe. In the long term - worldwide.


Distribution channels - online stores; showrooms (stores); sales through sales representatives; wholesale sales; manicure schools; 


Target audience portrait:

Women aged 18-44. Home users (“Love luxury but can't afford it”) and manicure masters, manicure schools. Decision-makers for purchasing products for beauty salons - administrators and owners.


Closest competitors:

Among actively developing brands, 3-5 can be highlighted:

Komilfo http://komilfo.ua/ (rapid growth in popularity due to sales in the only TOP-1 online store in the manicure niche, which owns this brand;

Kodi Professional https://kodi-professional.ua/ (popularity is declining);

Canni https://canni.com.ua/ (due to low prices and a wide range);

Oxxi http://oxxi.com.ua/ (newcomers in this industry, but have rapidly moved ahead. Minus - frequent delivery delays due to lack of stock.

F.O.X http://foxpro.com.ua/ (Currently a TOP brand alongside Komilfo, several years in the market, rapidly growing in the last year. Uniqueness in raw materials and packaging, innovative at that time, in our opinion) 


What should be reflected in the name? 


  • ambition
  • reliability,
  • expressiveness
  • prestige
  • dynamism
  • modernity
  • innovation
  • uniqueness
  • creative approach


Is it allowed/welcome to tie the name to the surname/first name of the owner, geographical location, area of activity, or another key word (please specify)?

Use of the founder's surname "Bondarchuk" is allowed


Can the name be a neologism (new form)?

Yes


Language of writing:

English


Number of words in the name:

1 word up to 5 letters


Is trademark registration planned?

Yes


Will a domain registration with the chosen name be conducted?

Yes


Should the domain name exactly match the name in English letters?

Yes


In which domain zones is registration planned?


.com

.ua

.ru

.com.ua

.kz

.by

.md

.pl


Updates
Update #1

C 3-4 letters

For example:

B.O.N.-Beauty of nature-красота природы

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29 August 2018, 9:38