Company name / individual: Kid Security
Description of product/service categories: subscription to the app (month, 3 months, year, forever + in-app purchases)
Distribution channels and sales geography: not limited
Company's line of business: mobile application for parental control
Target audience profile: parents
Existing or proposed positioning: mobile application for parental control (parent worries about their child)
List the nearest competitors: Where are my kids
Describe the main competitive advantages of the company / object / service: novelty + features that are not available in other applications
Design of posts for which social network needs to be developed:
Instagram
Purpose of creating the page:
1. Information
2. Attracting traffic to the page
Is there a company logo? Yes, in the attached documents
Is there a company slogan? No
Is there a corporate style for the company? No
Mandatory elements for avatars (permanent image on the right in VKontakte or at the top of the cover in Facebook):
No
Mandatory elements for the VKontakte banner (pinned news or cover in Facebook):
No
Mandatory elements for the main menu of the page/group:
No
Provide addresses of the pages/groups you liked the most (describe what exactly you liked):
No specific pages, we just need a beautiful, pleasant Instagram feed
All that needs to be done is to design 8 posts.
Link to the existing Instagram: https://www.instagram.com/kid.security/
Link to the website: https://kidsecurity.net/
Link to the app: http://onelink.to/b82tcr
Before preparing the design of posts for Instagram, please review everything, including the app itself.
Preferences and description:
Our Instagram account is more informational, with recommendations on how to use various features of the app. Currently, there is no unified style on the page, we would like the feed to be clearer, more attractive, and aesthetic (soft colors, photos of children, good text visibility, etc. - all at your discretion and taste, we do not have clear visibility for each post).
When choosing one of the performers, we plan to continue cooperation with him/her, the content plan with post topics is compiled for a month, so we will need your services once a month.
Topics for posts:
1. 10 original but very accurate tips for parents;
2. What is violence and why even slapping a child is considered it?
3. The child does not hear my call (loud signal function);
4. How to stop yelling and arguing with the child?
5. How to build trusting relationships with the child?
6. What are personal boundaries and why should we teach the child to establish them? (add the thought that if you want to install the app, you need to get the child's consent)
7. "Good enough mother" - what is it and why there are no perfect mothers
8. How to help the child overcome anxiety?
Size 1080X1080
If a logo or other files are needed, please write your question in the discussion.
To participate, you need to design 1 post, and then refine the remaining 7 within the working area.
