Design brief for kitchen appliance packaging:
Target audience profile: Women aged 25 and older, who love cooking, value natural materials, health safety, and high product quality.
Advantages of the promoted product:
high quality, reliability, and durability, natural materials. This is a universal set, essential kitchen tools for every housewife.
Price segment: $30
What benefits does the buyer get from purchasing the product?
A universal set with all necessary tools that will last for many years. What every housewife needs in the kitchen.
Is the packaging being created for the first time or is there an existing option? For the first time
Formulate the main task of the packaging design: it should be bright enough, attention-grabbing, with an interesting and concise design. "Light" - without distracting details. This box should not be embarrassing to gift.
Distribution channels and sales geography: USA
Colors: The base color is white; with the addition of bright details use these CMYK colors: 13/100/0/2 and 51/0/100/0, they can be made lighter and more transparent. Color combinations for example in the attached files. You can use some pattern as in the example.
What should not be used in the design: photos and images of people, their hands, and other body parts;).
On the front side:
Mandatory requirements.
There must be a noticeable brand name (this is the uppercase logo lovikome, attached in the files. This is a fake logo, real information will be provided to the designer for refinement, whose work wins the competition. The real logo is almost identical to the fake, has the same font and style)
Set name:
Silicone and beech wood Kitchen utensil set
set of 9 or 9 piece set - (in icon or text)
On other sides:
Mandatory requirements.
Indicate the number of items: place miniatures of each tool with its name. You can use sketches instead of photos.
Website address: www.lovikome.com and contact information For questions and comments about the product please write to [email protected]
place a barcode (leave space for it, this information will be provided to the designer for refinement, whose work wins the competition)
place the inscription above the barcode: Made in China
place brief instructions and other text:
CARE INSTRUCTIONS:
Not recommended for use in dishwasher.
Hand wash in warm water with soap.
Towel or air dry.
Do not use in the microwave
Do not put in the freezer
PREMIUM QUALITY:
100% ECO FRIENDLY WOOD
We choose environment-friendly beech wood as handle since it has awesome appearance, high strength and better antibacterial effect.
HIGHEST QUALITY SILICONE
The food-grade silicone is one of the most eco-friendly materials. It’s nontoxic and scentless. The silicone heads can withstand temperatures ranging from -72 ºF/ -40°C to 446 ºF /230°C
Photos of all kitchen items are provided on a white background, link to the archive https://drive.google.com/open?id=1wD65vOYHeuQAZhl1vBuldmeeypwKG4UE
In the photo title, the name of the tool is indicated.
Unfolding (box scheme) – attached.
The performer must provide the finished work:
in the source file (CorelDraw. AI) and in PDF format.
From my side, I can guarantee interaction with the performer and feedback to achieve the desired result.
