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For which product do you need to develop packaging? Frozen Khinkali


Product description for which packaging is being developed: Need to create PREMIUM class packaging for high-quality frozen khinkali that will be sold in retail chains in the Baltic states.


Company name: BIMAR  OÜ


Company's line of business: Import and export of frozen food products and sales in retail chains


Description of product/service categories: Frozen dumplings, khinkali, vegetables, ice cream


Distribution channels and sales geography: Retail chains in Estonia, Latvia, Lithuania


Target audience profile: People with medium and high income


Existing or proposed positioning: Premium segment, quality product without GMOs, preservatives, etc. Only natural products.


Closest competitors: Uvic, Vici


Main competitive advantages of the company: We have been in the frozen semi-finished products market for 14 years


Brand name on the packaging: BIMAR


Price segment of the product: Medium, high


Duration of the product's presence in the market: New product. Currently, we sell economy-mid class khinkali


Advantages of the promoted product: Contains only natural ingredients: beef, lamb, onion, pepper, salt, parsley


What benefits does the buyer get from purchasing the product? The buyer receives a quality product


Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)

I am attaching the packaging of khinkali that are currently sold on the market in Estonia. These khinkali have been sold for about 10 years and are the best-selling on the market in Estonia.  But again, this is more of an economy-mid class product with a good price. Premium khinkali will cost about 3 times more.


Formulate the main task of the packaging design: We would like to see a packaging design in one version similar to the old (green version), i.e. the concept remains the same  with a little man, just a different Asian one, and we will call it VANO Khinkali. The packaging will be a fluo pack, square (photo attached), but at the same time it should look like Premium Khinkali. And other options at your discretion. The packaging will be in the form of a bag with a clip like Siberian collection and Caesar do. I am also attaching a photo of the specific product that will be inside. Additionally, I am attaching a photo of competitors' khinkali on the shelf in the store.


Style in which the packaging should be executed: At your discretion or refer to the main task.


Basic colors: At your discretion. The main thing is that there are no Russian motifs, khokhloma, gzhel, etc.


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Specify the placement on the packaging? There are no such requirements


In what format do you want to receive the source material? ai, pdf, cdr, jpeg


Provide any additional information you consider important.

To avoid wasting each other's time at the first stage, you can send some sketches to stop on time if we think you are going in the wrong direction. Below I am sending links to a similar product from the stock:

https://www.shutterstock.com/image-photo/khinkali-georgian-dumpling-on-white-background-1039427377

https://www.shutterstock.com/image-photo/khinkali-georgian-dumpling-on-white-background-1039427389

I am also sending a real photo of the product in the package.


P.S. IF YOU NEED TO SEND A LAYOUT FOR KHINKALI THAT WE ARE CURRENTLY PRODUCING, THE GREEN ONES, PLEASE WRITE AN EMAIL.
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