Company Name: Retail chain "Kopiyka"
Type of company activity:
Grocery stores
Description of products/services:
Online store of the kopiyka.ua network
Distribution channels and sales geography:
Odessa city
Target audience profile:
28-35+
Average income-
Most likely living within 100 meters of the offline "Kopiyka" store, and very skeptical about ordering from the online store of this network, since they can go outside in slippers.
Existing or potential positioning:
The "Kopiyka" network is the closest store to your home where you can buy essential products.
It's like constantly visiting neighbors or going for something, or just because. "Kopiyka" - Good neighbors!
And kopiyka.ua - BY NEIGHBORHOOD - EVEN ONLINE
And now, when we go online, - we remain the same neighborhood store - online neighborhood, next to all your important daily websites, literally - on the next tab
Closest competitors:
tavriav.ua, silpo.ua, glovo.ua
Main competitive advantages of the company/product/service:
Delivery from the nearest store, so very fast - up to 1.5 hours
Special offers before sales start
- 100 bonuses credited to your account for the first purchase
- free delivery for orders over 299 UAH
- three times more bonuses on all purchases* (excluding promotions and excise)
Do you have a logo, corporate style?
Yes
Is it necessary to use them in the flyer/brochure design? (if not, what is the preferred color scheme)
logo — yes
colors — white, blue — as main colors
others — bright elements
Specify the format of the flyer/brochure:
There is a need for such sizes:
poster in the store — A1 vertical
wobbler at the checkout and anywhere — A5 vertical
Please note that the proposed layout will need to be adapted for different banner sizes (this is not part of this task)
Should the layout be single-sided or double-sided:
single-sided
What type should the flyer/brochure be?
- image-based
- advertising
- informational
- showcase
Contact information to include on the flyer:
- company name
- product/service name ------------ kopiyka.ua
- phone ----------0 800 400 444
- messengers -----------Viber, Telegram
- email [email protected]
What should be emphasized?
Special offers
Are there mandatory graphic and text elements?
kopiyka.ua
Will you provide graphic elements in formats like tiff, gif, ai, eps, cdr, jpg, etc., or do they need to be developed?
Only logo
What should be avoided in the design?
Too much text
In what format should the source files be provided?
*.ai, *.psd and *.jpeg
