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What product needs packaging development?  

Chocolate bar with cannabidiol


Product description for which packaging is being developed:  

Standard chocolate bar with 10 squares. In foil and wrapper. Regular chocolate with the addition of the legal cannabinoid CBD


Company name:  

Canapteka


Company's line of business:  

Hemp products


Product/service category description:  

Hemp-based dietary supplements


Distribution channels and sales geography:  

Internet, retail chains. Ukraine


Target audience profile:  

30-50 years old, male and female, follows trends, cares about health. Currently in a crisis (psychological or physical). Possibly buying for an elderly relative


Existing or proposed positioning:  

Dietary supplement for reducing psychological stress, relaxation, pain relief, falling asleep.


Closest competitors:  

Foreign analogs


Main competitive advantages of the company:  

Unique products for the territory, technological advancement, high competence, well-known brand.


Brand name on the packaging:  

КАНАПТЕКА


Product price segment:  

1000-1200 UAH per package


Duration of the product's presence in the market:  

The product is new, our products with the same active ingredient have been on the market for a year.


Advantages of the promoted product:  

New, trendy, plant-based, genuinely helpful, high quality, legality.


What benefits does the buyer get from purchasing the product?  

Relief from direct physiological and psychological pain without chemicals.


Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)  

For the first time


Formulate the main task of the packaging design:  

Create a food product in the style of a medication.


Style in which the packaging should be executed:  

Modern, bright, “pharmaceutical” (like a medicine)


Basic colors:  

green, brown, blue, red


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings? Specify the placement on the packaging)?  

All text will be in a square on the back of the product


In what format do you want to receive the source material?  

ai, pdf


Provide any additional information you consider important.  

Dimensions of the bar: 100x40x12 mm

Layout size: 100x104 mm + 20 mm (for glue)