Technical assignment.
This assignment is a test! In case of successful work, it will be necessary to develop about 9 cards, including those with other products. Long-term cooperation in the future is also possible, as new products constantly appear and there is a need for adjustments and changes to the cards.
Work result:
A set of 4 slides for a product card on Wildberries:
- ready images sized 900x1200 px (vertical) - 4 pcs, of the best possible quality;
- source file in psd format.
Materials for completing the assignment via the link:
- In the attachments
- It is also allowed to take images of sponges from the internet. Main requirement - add the chicnie logo to the sponges (simulate its engraving on the sponges), the sponges should be retouched, meaning they should look voluminous and attractive.
What the product is:
- Product - 2 makeup sponges of different shapes (drop - purple, angled - pink).
Requirements for the main slide:
- It is necessary to maintain the structure of the main slide according to the layout located above. Also, the sizes and font style should be the same or similar.
- Title (up to the blind zone, marked in the layout with a red square. These are the places where WB inserts its discount, promotion, etc. labels. There are a total of 3 such places - at the bottom in 2 corners and in the upper right corner. Important inscriptions should not be located in the blind zones).
- Title text: Sponges
- Subtitle: For makeup
- Leave space for the inscription “Bought more than N times” (the placement and design of the inscription will be as in the template).
- Product inscriptions. Example of the placement and design of inscriptions:
- Inscriptions for the slide:
- 2 pcs.
- replace 5 makeup brushes
- latex-free
- MULTI-USE. 2 shapes in one set - The inscription “2 pcs.” should be at eye level in the upper or middle part of the slide. The overall idea is that the sponges are prominently visible, while the rest of the text will wrap around the image.
- Add a subtle background, possible colors - blue, pink, purple, lilac.
- Logo - can be located in the blind zone in the lower right corner, as in the Template.
- Sponges should be positioned upright, as here:
- Each sponge must have the CHICNIE logo.
Main points about the sponges: - The main use of the sponge is the wet method. After contact with water, the sponge increases in size by 1.5-2 times, becoming softer. This method allows saving on cosmetic products and time for makeup application.
- Material: hydrophilic polyurethane, odorless, latex-free, non-allergenic.
- I am attaching links to competitors' products for reference and to draw points about the product:
https://www.wildberries.ru/catalog/30987015/detail.aspx?targetUrl=BP
https://www.wildberries.ru/catalog/35170971/detail.aspx?targetUrl=XS
Requirements for the other slides:
- Subsequent slides in the card should be in the same style as the main one, adding infographics on the use of sponges and main characteristics.
- Somewhere in the corner (on each slide) our logo (CHICNIE) should be present. It should not be very noticeable, not flashy.
- If necessary, retouch the sponges to make them look more voluminous and attractive.
- Slide No. 2 must contain instructions for using the sponges. The text for the instructions is located via the link (the file is called “Instructions - sponges”)
- Slide No. 3 should contain information revealing the thesis “will replace 5 brushes”. Specifically, it should indicate that the sponge is suitable for foundation, concealer, blush, highlighter, and sculptor.
- Slide No. 4 should reveal the thesis “MULTI-USE”. Here it is necessary to explain that the set includes 2 sponges of different shapes - drop-shaped (drop, egg) and angled. The wide (in the drop), angled (in the angled) and edges of the sponge are suitable for working on the main parts of the face (forehead, cheeks, chin) and neck. The pointed tip is suitable for working on hard-to-reach areas, namely under the eyes, nose, as well as for spot use.
Link to the brand with an example of worthy infographics: https://www.wildberries.ru/brands/seauty
Link to the brand CHICNIE on WB: https://www.wildberries.ru/brands/chicnie.
All the requirements described above are not dogma, they are just guidelines! Originality and creativity within reason are welcomed. Strong abstractions should be avoided; everything should be clear, understandable, clickbait, and accessible to users.
If you have any questions, please feel free to reach out.
Thank you!
