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Company Name: Flexibility Academy


Company Activity: Stretching and Fitness Studio (health fitness services)


Description of product/service categories:

Group and personal classes aimed primarily at developing flexibility, weight loss, and back health. 99% - women.


Distribution channels and sales geography:

4 studios in Almaty, Kazakhstan. In the new year, opening in other cities of Kazakhstan and going abroad.

The main flow comes from Instagram: @academy.stretching

https://www.instagram.com/academy.stretching/


Target audience portrait:

The main audience is young women aged 20-37, of average income level and slightly above. Active, educated women who understand the need for sports, follow trends in this area, and love to try something new. Goal-oriented, they achieve their goals and strive for new heights. Harmoniously developed both externally and internally.


At least, this is the audience we would like to see.


Existing or proposed positioning:

A women's studio only for girls. Any age and fitness level. Since it is the "Flexibility Academy," we strive to write informative posts and approach the training process "intelligently."

We try to emphasize our friendly atmosphere within the team and with clients. We prove that it is possible to engage in sports at any age and that the body's capabilities are limitless.


It is very important to show that Stretching is the most feminine and graceful sport, providing harmony within every woman.


Specify the object for the slogan (company / product / service)?

For the company. For example, SM stretching - #EverythingIsStretchable


Flexibility Academy - (example: Stretching with intelligence, but this won't work, we need something else)


List the nearest competitors of the object:

Ariana Ilimskaya's Split School: @shkola_shpagata

@prostretching.kz


Describe the main competitive advantages of the object:

Best conditions for trainers (everyone leaves for us), which leads to a better microclimate in the team that is very noticeable to clients.

Nutrition plan as a gift

Monthly body composition and flexibility measurements

Our own application

Increased loyalty to clients

Many creative projects with clients themselves

The studios are more comfortable, with more diverse equipment for classes

Trainers are several levels higher


In general, we are objectively better almost everywhere we can.


What idea should the slogan contain:


      •   awakening emotions

  • call to action
  • Motivation, that yes, you can do it all, you are unique, we are what you have always been looking for, etc.


Just probably no need for the clichéd "become the best version of yourself." This can be implied, but in a more interesting way.


Main characteristics of the company's/product's/service's image that should be reflected in the slogan: 

  • prestige
  • stability
  • uniqueness
  • modernity
  • innovation
  • creative approach


What associations and emotions should the slogan evoke in the consumer?


Joy, motivation, a wild desire to join us, but also a slight sense of inaccessibility, because we have studios in a slightly higher segment, to create a desire to strive there and know that professionals work here, and the service is top-notch.


What associations and emotions would you like to avoid?

That it is cheap, too complicated, that we only have thin young women, and that older people have no place here.


Style of writing the slogan: 


      •trusting

  • Playful
  • motivational!
  • Feminine


Language of writing: preferably Russian, since it is still the "Flexibility Academy," but as a second option for Academy Stretching - an English equivalent can be used if it fits the theme. There can even be two options, one in Russian and one in English.


Short, clear, understandable, and something that can be written as a hashtag and attached to posts and photos: #


Examples of liked slogans:

Stretching Studio "TOPSTRETCHING" - stretch your limits

SM STRETCHING - everything is stretchable.


Known unsuccessful slogan options:

Flexibility = happiness


Provide any additional information you consider important.


In general, I have mentioned everything. I recommend looking at our Instagram page and stories, which reflect how much our clients love us, and we love them. It is very important to reflect that not only is there a guaranteed result here, but it is also a place where everything is filled with love and attention to clients and students.


Thank you!