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A slogan with positioning (descriptor) needs to be created based on the existing assumptions. 

Network of stores for innovative gadgets and tech accessories.

The wow world of technology.


Company name:  NanoSklad


Company activity:  retail chain of innovative, original, unusual,  interesting practical gadgets and tech accessories.


Description of product / service categories:  innovative, unusual, original, practical tech gadgets, portable and wearable gadgets, health gadgets, mobile tech accessories, for cars..., portable acoustics, headphones...


Distribution channels and sales geography:  Ukraine


Target audience portrait:  

First group. Youth aged 18-35 years. These people actively use modern gadgets, play games, hunt for cool novelties in the world of technology and electronics. Predominantly male. An audience of innovators, they want to be the first to stand out. They are interested in image. They strive to show themselves through the use and demonstration of novelties or interesting designs and functionalities of gadgets. They are prone to impulse buying. Quite creative, artistic individuals. Have average or below-average income. Interested in affordable prices, discounts, promotions, bonuses, cash backs.

Second group. Consumers of both genders. Predominantly married. Interested in modern gadgets and accessories for practical use, time-saving, expanding functionality. There is a consumer need for affordable prices, safety, and ease of use of the product. It is important for these clients to convey the value and advantages of using the product. They are prone to impulse buying. Average income level.

Third group. Main value - health, eco-friendliness of use. Prone to an active and healthy lifestyle. Predominantly female audience. Age - 35-55 years. Appearance is important to them. Requires an individual approach, increased attention to their own consumer needs. They value friendliness in communication. The ability to choose from a wide assortment. They can analyze well and take a long time to make a decision. When understanding the advantages, they are inclined to purchase. Interested in discounts, loyalty programs, clubs based on status and interests. Average income level.


Existing or proposed positioning:  

Network of stores for innovative gadgets and tech accessories.

The wow world of technology.


Specify the object for the slogan (company / product / service)?  

product


Specify the nearest competitors of the object:  Zhzhuk, My Gadget, Cybernetics, Technoej!!


Describe the main competitive advantages of the object:

1. Original product

2. Unique innovative product

3. Advantageously low or below-average market price.

4. Customer orientation - service, individual approach, comprehensive loyalty system, referral programs.


What idea should the slogan contain: 

  • emphasizing advantages and positioning
  • awakening emotions, interest 


Main characteristics of the company's / product's / service's image that should be reflected in the slogan: 

  • uniqueness
  • dynamism
  • modernity
  • innovation
  • creative approach
  • profitability 
  • accessibility


What associations and emotions should the slogan evoke in the consumer?  innovation, technology, nanotechnology, interest in the unusual, original, uniqueness, quality, practicality, accessibility.


What associations and emotions would you like to avoid?   poor quality, 


Writing style of the slogan: 

  • trustful
  • playful
  • easy to perceive
  • memorable
  • evoking imagery


Language of writing:  Ukrainian


Provide any additional information you consider important.  

It is important to present positioning and slogan in an interesting, clear, and concise manner.