Company Name: Soft Roofing
Company Activity: manufacturer of roofing and waterproofing materials
Product/Service Description: Traditional roofing material, long established in the construction market. Little different from similar products of other manufacturers. Due to a new image, we would like to highlight the difference from others.
Distribution Channels and Sales Geography: Mostly Regional, but there are clients all over the country, CIS
Target Audience Profile: Age from middle to senior. Income from low to medium.
These are either end consumers of building materials, people who have a house, summer cottage, or builders, or traders of building materials.
It is largely aimed at end consumers, to a lesser extent at traders, and lastly at builders.
Existing or Proposed Positioning: Proposed-Associated with the past, possibly with the Soviet past. The idea is to turn weakness into strength, playing on nostalgia. On the feeling that Soviet quality was excellent.
Closest Competitors: krz (Ryazan), technonicol
Main Competitive Advantages: Ruberoid from Samara is of higher quality than others.
What elements should the logo consist of? from the brand writing and a graphic element
What word or phrase will be used in the logo? Samara Ruberoid
Should the logo be bilingual or trilingual? no
If the company has a slogan or status line that needs to be added to the logo? no
Is the logo being created for the first time or has it existed before and is now being recreated (rebranding)? the logo has not existed before
What should the logo be like?
- simple, concise
- soulful
- deep subtext
In what format do you want to receive the source material? cdr
Provide any additional information you consider important.
The logo should evoke nostalgia, pleasant memories.
