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Purpose of developing the label: creating a new label concept for wine. 


Product description for which the label is required: It is necessary to update the wine label based on 2 bottles (1. dry red wine, 2. dry white wine).

(The KOBLEVO brand has been around for over 20 years, it is well-known and loved by the adult audience, but currently, the actual target audience for wine has become much younger. Therefore, it is time for even time-tested brands to change. According to marketing research, the main consumer of Ukrainian wine today is young people aged 25+


Company name: Koblevo https://www.koblevo.ua/ 


Company's field of activity: wine production and distribution.


Description of product/service categories:  wine and alcoholic products

 

Sales geography:  Ukraine, Poland, Kazakhstan, and Turkey



Existing or proposed positioning: We create wine with love.

The function of Koblevo is to add pleasure to any moment, not just to festive occasions.


Closest competitors: Shabo,  Bolgrad,  Villa Crimea


Main competitive advantages of the company/product: The vineyards are located in a unique natural zone between the warm Black Sea and the protected Tiligul Liman. The unique soil and climatic conditions of this area allow for the cultivation of the best European grape varieties.


Brand name on the product: Koblevo


Product price segment: medium+


Duration of the product's presence in the market: The factory was built in 1982. 

The KOBLEVO brand has been around for over 20 years.


Advantages of your product: 

1. Selected seedlings from leading wine regions of Europe

2.  Modern equipment and the latest technologies 

3. Traditions and classics


Is the label being created for the first time or do you want to update an existing one? Updating an existing label.


If the label is being developed for a specific packaging format, please specify the label dimensions: the size and shape of the label are not important, but it should fit well on the bottle.


Formulate the main task of the label design: the label should stand out on the shelf and emphasize the main competitive advantages of the brand.  A unified design concept is needed.


Style in which the label should be executed:  at the designer's discretion


Basic colors:  no restrictions


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?

1. Logo (can be slightly modified if justified by the concept)

1. Name of the wine variety ( "Chardonnay" white dry, "Cabernet" red dry)

2. % Alcohol

3. Volume (0.75)

4. In small text:

 Ordinary table dry wine of the variety "Chardonnay".

Country of origin: Ukraine. Manufacturer LT "Koblevo". Manufacturer's address: 57453, Ukraine,

Mykolaiv region, Berezansky district, village Koblevo, Odesa street, 6. Tel.: +380 (5153) 20-002

Address of production facilities: 57453,  Ukraine, Mykolaiv region, Berezansky district, village Vynohradne, Vynohradne street, 2A. Tel.: +380 (5153) 20-100, 20-105, 20-004

DSTU 4806:2007 / EDRPOU CODE 00413966


In what format do you want to receive the original material? 

Submission of sketches and concepts in formats: jpg, png, pdf.

The final layout is submitted in a print-ready format (*. Ai - for vector graphics,
*.Psd - for raster graphics, CMYK + Pantone, 300 dpi).


Please provide any additional information you consider important.

This is what the label looks like now:image

image
Updates
Update #1

Logo:


image


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15 April 2020, 10:12
Update #2

Labeling recommendations:

1.       The minimum allowable height for label application from the bottom edge (from the bottom of the bottle), mm – 25.

2.       The maximum height for the upper edge of the label (from the bottom of the bottle), mm – 170.

3.       Testing of different types of labels conducted so far has shown that the presence of perforations on the label positively affects the application of labels – it minimizes the formation of air bubbles, blisters, and folds in the perforation area. Diagonal perforations yielded better results compared to horizontal perforations. That is, it is better to make the label not solid but segmented. 

4. When applying labels to bottles, it was found that the bottle has a sharp change in the diameter of the bottle body, varying at a height of 65 to 90 mm from the bottom of the bottle. This break zone resulted in pronounced folds on the label after application. 

Bottle drawing:

imageimage


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15 April 2020, 11:03
Update #3

It is important for us to have a universal style that will attract both young and adult people. It is important for us to stand out on the shelf. 

We want to see a new approach.

I recommend familiarizing yourself with the entire wine product range https://www.koblevo.ua/products. 

Since the chosen label will need to be transformed for all products in the future.

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15 April 2020, 16:22
Update #4

Initial stage - development of the design for two labels.

Second stage (only for the winner of the competition) - development of the design for the line in the same style and direction as presented in the first stage.


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26 April 2020, 11:34