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Purpose of developing the label: Jar for Hair Supplement (Gummy)
Description of the product requiring label development: Hair Growth Supplements (Gummy) - vitamins for improving hair quality
Company name: SULU
Type of company activity: Supplements
Product / service categories description: Hair Growth Supplements
Distribution channels and sales geography: Amazon.com - USA
Target audience portrait: Women over 40, middle class, married, have children, residing in Texas, Florida, California. Secondary education, several years in college.
Existing or proposed positioning: Brand for women over 40, main feature is design tailored to our target audience.
Closest competitors: WEEM, Nutrafol, JSHealth, Lemme
Main competitive advantages of the company / product: Design, effectiveness, taste, convenience
Brand name on the product: SULU
Product price segment: Middle
Product market presence duration: first launch
Advantages of your product: quality, taste, attractive visuals, effectiveness
What are the benefits of buying the product? hair growth
Is the label being created for the first time or do you want to update an existing one? (attach an image of the current label) first time
If the label is being developed for a specific packaging format, specify the label dimensions: exact jar and label sizes are not yet available
example of jar (photo)
If a label template is being developed, list the formats on which the design concept will later be applied: for printing, visualization on mockup, 3D
Define the main task of the label design: attract the buyer’s attention among many competitors, catch the eye, make them click on the image
Style in which the label should be executed: more options needed, modern style, no restrictions, ideas that will highlight a completely unknown new brand
Basic colors: no strict color palette. Likes - orange, blue, pink, purple, red, can include metallic or pearlescent effects.
Are there any mandatory graphic and textual elements (photos, texts, licenses, images, drawings)? brand name (not necessarily logo, as in the file, if it doesn’t fit the concept)
In what format do you want to receive the original material? vector PDF/PNG/AI
Specify any additional information you consider important. logo attached, BUT do not rely heavily on the logo, if you see that there is an option with a different visual style, we are ready to consider it. The logo is just a draft, not approved 100%
