Company Name: SULU
Company activity: Supplements
Description of product / service categories: Hair Growth Supplements
Distribution channels and sales geography: Amazon.com - USA
Target audience profile: Women over 40, middle class, married, have children, residing in Texas, Florida, California. Education is secondary, several years in college.
Existing or proposed positioning: Brand for women over 40, main feature is a design tailored to our target audience.
Closest competitors: WEEM, Nutrafol, JSHealth, Lemme
Main competitive advantages of the company: Design, effectiveness, taste, convenience
What elements should the logo consist of?
- only the original corporate lettering
What word or phrase will be used in the logo? SULU
Should the logo be bilingual or trilingual? no
Does the company have a slogan or tagline to add to the logo? no
What should be depicted on the logo? SULU
Is the logo being created for the first time or was it previously existing and now being redesigned (rebranding)? first time
Indicate if it is necessary to preserve the continuity of the previous logo (features of the previous logo should be recognizable in the new one). -
Are there basic colors or preferred color schemes? Red, white, pink, lilac, purple
What should the logo be like?
- simple, concise
- bright
- three-dimensional elements
- "for women over 40"
Which trademark do you consider successful in this category of goods or services, and why? None yet, the closest is WEEM, but their visual is very weak.
Are there any undesirable elements for use in the logo? -
What image should the corporate style convey?
- strength, stability of the company
- trust
- coziness, solidarity
For which media should the corporate style be developed?
- Supplement jar
- Listing
- Website
- Banners
In what format do you want to receive the original material? -
