Company Name:
EVOLVE
Company Activity:
Development and assembly of gaming computers in the mid and premium segments
Product/Service Description:
Gaming computers with unique design and customization for the client.
Distribution Channels and Sales Geography:
Website TELEMART.UA, offline showrooms in cities of Ukraine.
Target Audience Profile:
Millennials (20-34 years old), with medium-high income, predominantly male (70 to 30 ratio), with higher education (according to statistics 7 out of 10), mostly married (65%), with an active civic position (67%).
Interests:
Computer games, sometimes computer hardware, esports, streaming, cosplay.
Wishes:
To kill time, disconnect from reality, relax, get a sense of adrenaline and victory, a way to spend time with friends, try something new.
PC provides the opportunity to play and “live” in a virtual world. Inventory for earning and working (27%) and sports activities.
Design:
We focus on the appearance of the PC, creating a unique style that will distinguish the devices from competitors.
Uniqueness of PC design through:
- Custom cables;
- Magnetic covers (available in configurations);
- Lighting and customization of lighting;
- Unique contours of water cooling in expensive models.
Personalization:
- All PCs have personal engraving on the case (nickname of the buyer-consumer);
- Personalization of “wallpapers” and other system elements under the player's nickname.
Closest Competitors:
https://artline.ua/
https://cobra.ua/
Main Competitive Advantages:
Device personalization for the client (Nickname on the case), unique appearance, presence of custom elements in PC assembly, configuration of the ready device (ReadyToUse)
What elements should the logo consist of?
- from the brand writing and graphic element
What word or phrase will be used in the logo?
EVOLVE
Should the logo be bilingual or trilingual?
Not necessary
If the company has a slogan or status line that needs to be added to the logo?
Not at the moment
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? (for rebranding, add an image of the current logo)
There is an existing logo
https://drive.google.com/file/d/168PCGEqYh6Y7FRXzNpLKnIY8Rl1Xryat/view
Indicate if it is necessary to maintain the continuity of the logo (the new logo retains features of the old one).
Yes, it is important. It is necessary to maintain the recognizability of the current logo
Are there basic colors or a preferred color scheme?
Yes, link to the current guidebook:
https://drive.google.com/file/d/168PCGEqYh6Y7FRXzNpLKnIY8Rl1Xryat/view
What should the logo be like?
- simple, concise
- carefully drawn images with detailing of small details, etc.
- image-based, status-oriented
- modern
- technological
Which brand do you consider successful in this category of goods or services, and why?
https://hyperpc.ru/ - a successful case of implementing a similar format company in the neighboring market
In what format do you want to receive the source material?
Guidebook with rules for using the logo and logo in vector format
Provide any additional information you consider important.
The graphic element will be used on computer cases both as a separate element and alongside the existing logo.
Examples of logos that we consider successful:
CUPRA - https://www.pinterest.com/pin/268245721540324925/
Valhalla - https://www.behance.net/gallery/107307099/Assassins-Creed-Valhalla-Logo-Animation
