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Company name:

Individual Entrepreneur Yensepova M.B.    Confectionery Factory «KAZKON»

Company activity:

Production and sale of flour confectionery products, corn sticks, dry breakfasts.

Product/service description:

Dry breakfasts – we give freedom to imagination for the Brand name

Types:

Chocolate balls, milk, honey

Chocolate stars, milk, honey

Chocolate rings, honey, with sesame.

Honey corn flakes


Target audience portrait:

all age categories

Sales regions:

Kazakhstan, Russia.

List the nearest competitors:

HIT, Lyubyatovo, Na zdorovye, Super-Khruper

Product description:

Breakfast is the most important meal of the day for children and adults. Dry breakfasts are one of the best options for nutritious and healthy food, among the main advantages of which are:

  • dry breakfasts allow enriching the diet with fiber, vitamins, and minerals, and also influence the increase in dairy product consumption;
  • people who consume cereals generally have a lower body mass index;
  • dry breakfasts positively affect the performance of adults and children, contribute to improved memory, and help to satisfy hunger for a long time;
  • dry breakfasts are a source of prebiotics, they help improve the digestive system and relieve constipation.

Brand name on the product:

KAZKON

Advantages of our product:

The product does not contain genetically modified raw material sources.

Is the packaging created for the first time or do you have an existing option?

For the first time

List the formats of packaging on which the design concept will subsequently be distributed:

Flexographic printing

Format Four-sided packaging with a flat bottom

Width 95 mm Height 275mm. Width 72    Side edges 5mm   Weight 200gr.

See attachment Example.

Formulate the main task of the packaging design:

Create a design concept for the product «Dry breakfasts» with the freedom to choose the hero as well as the freedom of the Brand name (Example: Super-Khruper).

Style in which the packaging should be made:

At your choice

Basic colors:

At your choice

What information must be indicated on the front side of the packaging?

Brand, Product name, Flavor, Weight.  (Example Brand "KAZKON"  Brand "______")

What information must be on the back side of the packaging?

Line of flavors in the form of a picture, composition.

Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)?

Mandatory presence of the following graphic elements

1)Made in Kazakhstan (KZ) See attachment.

2)Export Premium Quality See attachment.

In what format do you want to receive the source material?

JPEG Photoshop
Applications8