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Create a creative image for use in social media publications (Facebook, Telegram) aimed at attracting attention to housing rental services.


Project Description:

It is required to develop an attractive and informative creative that will visually represent housing rental offers for use in publications in various social media communities.


Goal:

Attracting the attention of potential clients to housing rental offers through effective and appealing design.


Creative Requirements:


Theme:

Housing rental in Prague


Design:

Attractive, emotional, and memorable design.

Use of bright, attention-grabbing colors.

Visual representation of the atmosphere of comfort, coziness, and the advantages of the offers.


Information:

Name of the service or offer.

Information about the benefits of housing rental.


Format:

Compliance with the requirements of social platforms (Facebook, Telegram).


Deadlines:

The creation of the creative must be completed within 3 days from the start of work.


Expected Results:

A graphic file of the creative in accordance with the provided requirements.

A presentation or description of the concept and ideas embodied in the creative.

Additional Information:


Target Audience 1: Working class from CIS countries, living alone

Characteristics:

Age: about 30-45 years.

Men and women who have come to Europe for work.

Looking for the most affordable and cheapest housing.

Possibly working in construction, service, or other unskilled professions.

Needs:

Inexpensive housing

Convenient location relative to the workplace or public transport.

Basic living conditions, possibly with minimal furniture and amenities.

Target Audience 2: Working class from CIS countries, living as a family

Characteristics:


Families consisting of a husband and wife who have moved to Europe for work.

Willing to spend more

Needs:

Comfortable housing for the family - whole large rooms in apartments/apartments. 

Convenient location, possibly in an area with good infrastructure.

Cleanliness, safety, and the possibility of comfortable living for all family members are important.
Updates
Update #1

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20 November 2023, 11:04