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Company Name: TERi-TORi


Company Activity:

http://www.бальжик.com.ua/ - our old website, now we want to create a brand. We are a small company that specializes in landscape design from project to implementation (turnkey). The most important thing is the idea; we create new concepts, not just greenery. We build caves, huge terraces, and strive to bring in modern and new trends. We work with quality and results.


Description of Products/Services: Landscape design, a full range of services. Waterfalls, caves, cable cars. We produce designer lamps, architectural elements.


Target Audience Profile: Men and women, couples, aged 30-50, officials and businessmen, modern successful people with a developed worldview.


List of Closest Competitors:

http://anturag.com.ua/ http://topiar.ua/

http://www.iws.ua/greenservices/greening http://www.sadovi.com.ua/ http://dekoland.com.ua/ http://landscaper.com.ua


Describe Key Competitive Advantages:

Good portfolio, only with photos of our projects, all work from project to implementation is done by us, mobility and flexibility, we work without weekends and holidays, we can easily come to the site at night, (private business, focused only on quality results, we work in different regions)

Experience in implementing incredible projects, modernity, globality, author's approach and author's supervision over the implementation of the project. All our clients come through word of mouth, which speaks of high quality, reliability, and success.

We are constantly published in landscape and construction magazines, developing in seminars with "world luminaries"


What word or phrase will serve as the logo? TERi-TORi (derived interpretation from the word Territory), there is no slogan yet, for example, a working one: "TERi-TORi - games with landscapes" (Creating interactive gardens, not just greenery)


Should the logo be bilingual or trilingual? Possibly


If the company has a slogan or status line that needs to be added to the logo, please specify it if available. TERi-TORi (possibly in different writings, graphic-textual, textual, graphic)


In what format do you want to receive the source materials? In a format suitable for further full-functional use.


Market History (consumer perception of the product, what you would like to move away from or add in the new design):

On the market for 15 years, the main perception is a private studio with a flexible approach to work, creative, conscientious. Until now, almost all clients come through "word of mouth". This indicates high trust and good design.

We want to add clients, engage them with new approaches, and inspire bold ideas.


Existing or Proposed Positioning: A niche for goal-oriented clients who want to express themselves, get a beautiful landscape for themselves and for their image.


Distribution Channels and Sales Geography: Internet, print publications, company branding. Kyiv, Ukraine.


Content, Nature of the Logo and Brand Sign (functional, psychological, spiritual content that the brand should contain):

Functionality: placement on uniforms, on the website, on photographs, on company vehicles

Psychological: ease, playfulness in creation and implementation, in complex, labor-intensive projects. Energetic, creative, effective.

A cheerful, cool logo, NOT A TREE, NOT PLANTS.


Associative Characteristics Most Suitable for the Logo: sketch, plan, map, lines, scheme, Character?)


Basic Colors: possibly without green, we want to move away from the stamp in the market and in our field.


Are there any undesirable elements, if so, please specify them: leaf, tree, flower. (look at websites in this field, we want to stand out)


What logo (and/or trademark) do you consider successful in this category of goods or services, and why? We want to move away from "our theme," our projects do not resemble others.


Is the logo being created for the first time or has it existed before and is now being recreated? For the first time
Updates
Update #1

Higher priority - graphic

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21 February 2016, 19:26
Update #2

Dear participants, please read the terms! Please note that we DO NOT WANT trees, leaves, or branches.

There is a lot of this in our field! Do not waste your time and ours!!!

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21 February 2016, 21:39
Update #3

I prefer logo-icons, like Pepsi, Firefox, etc. not just text ones

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21 February 2016, 21:41
Update #4

The title may not be present at all

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22 February 2016, 7:16
Update #5
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24 February 2016, 14:25
Update #6

So far, there is only something vaguely desirable, unfortunately. Here is the latest project - it may serve as a hint. Concise forms, postmodernism, a minimal number of plant species, pathways, overlapping layouts, all combine into a single architectural-spatial ensemble. How can this be shown in the logo?

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24 February 2016, 14:33
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