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Company Name: RUSTIKA


Company Activity:

production of decorative artificial stone for interiors. www.rustika.com.ua


Product/Service Description:

We have been working for over 6 years, not a new brand. Products: decorative tiles that imitate stone, as well as bricks. The product is not premium, but quite expensive and of high quality compared to competitors. In the name, we have deviated from common template solutions - since it is stone, the name must necessarily include either KAM, STONE, LIT, or KAMEN. We do not like template solutions, so we named it quite differently. What RUSTIKA means... The word was invented, although it exists, as it turned out. The origin of the word (literally): rustic, rough, simple. It is a form of masonry in architecture. But we do not tie ourselves to these meanings. We rather like the sound.


Target Audience Profile:

those who are renovating their homes. As usual, the decision is likely made by women in such matters.


List the nearest competitors: there is no point in focusing on them.


Describe the main competitive advantages: quality and aesthetic


What word or phrase will serve as the logo? RUSTIKA


Should the logo be bilingual or trilingual? one language.


If the company has a slogan or status line that needs to be added to the logo, please specify it if available.

can add the tagline "Cultured Stone" or "Cultured Stone&Brick"


In what format do you want to receive the source materials? psd, eps will do


Market History (consumer perception of the product, what you would like to move away from or add in the new design):

not cheap, but a quality product with good aesthetics.


Existing or proposed positioning: premium quality products.


Distribution channels and sales geography: Ukraine.


Associative characteristics most suitable for the logo:

stone, brick, aesthetics, premium, home, interior, decor, style.


Base colors: red (burgundy) + white.


Are there any undesirable elements, if so, please specify them:

Better to avoid banal mountains (given that it is stone). Or it should be interesting.


Is the logo being created for the first time or has it existed before and is currently being recreated? it exists.