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Logo creation. It is not advisable to use any small elements and gradient fills in the logo. Get inspired by the style of the image from the link below. It is preferable to use vector.


Company name: cozyny


Company's area of activity: Trade in home goods


Description of products/services: Mainly kitchen goods and various household items.


Target audience portrait: Housewives + rather homeowners than apartment dwellers


List the nearest competitors: -


Describe the main competitive advantages: Quality / expensive products made from natural materials.


What word or phrase will serve as the logo? cozyny


Should the logo be bilingual or trilingual? no


If the company has a slogan or tagline that needs to be added to the logo, please specify it if available. no


In what format do you want to receive the source materials? both raster and vector.


Market history (consumer perception of the product, what you would like to move away from or add in the new design):


Existing or proposed positioning: Premium segment, natural materials, quality execution


Distribution channels and sales geography: USA


Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain): Recognizability. To be honest, this is the main thing.


Associative characteristics most suitable for the logo: Warm, homey, cozy


Basic colors: Get inspired by this image: https://www.evernote.com/l/AGW2JVjG-hBA5orNc7iKwtYw_DQqN4BoI6QB/image.png In general, the logo should harmoniously look next to this image


Are there any undesirable elements, if so, please specify them: gradients are undesirable.


What logo (and/or trademark) do you consider successful in this category of goods or services, and why? I find it difficult to answer


Is the logo being created for the first time or has it existed before and is now being recreated? For the first time.