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Company Name: Caesar 


Company Activity: Cafe, fast food, food delivery


Description of Products/Services: A chain of mono-cafes and fast food points selling "Caesar" salad 

7 varieties of the famous salad. 


Distribution Channels and Sales Geography: A network of cafes and 24/7 online, fast delivery to any area of the city


Target Audience Profile: absolutely everyone who wants and loves this famous salad


Main Competitive Advantages: The modern consumer chooses healthy food, even in the fast food format. If we add the criteria of taste and low cost, which is important for everyone who prefers quick snacks, then the format of the establishment will fully meet the current demand in the fast food market.


What elements should the logo consist of? 

  • From the brand writing and graphic element


What word or phrase will be used in the logo?: Caesar


Should the logo be bilingual or trilingual? yes


If the company has a slogan or status line that needs to be added to the logo? not yet


Is the logo being created for the first time or has it existed before and is now being recreated (rebranding)?  for the first time


Are there basic colors or color preferences? green


Type of presentation: 

  • Three-dimensional elements
  • Carefully drawn images with detailed small elements, etc.
  • Abstraction
Updates
Update #1

Clarification: 

Salad was named not after Gaius Julius Caesar, but after the person most often called the inventor of this dish — the American chef of Italian descent Caesar Cardini (Caesar Cardini), who owned several restaurants in the city of Tijuana, located in Mexico, on the border with the USA, during the 1920s to 1940s.

The cafe will have a classic interiorimage

   CAESAR

salad and wine

Other combinations of letters in the name are possible.

A trademark will be registered under this name. 

As the second direction of the company is the production of takeout salads.


There is also an association with the main character of the movie "Planet of the Apes"

his name was also Caesar, possibly creating a logo with a nod to this character.

image

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25 July 2018, 13:27