Brand name - MURASHKA
Company's area of activity: Youth clothing brand
Product/service description: Casual clothing for young, stylish, and modern individuals
Distribution channels and sales geography: Own store, online store, Instagram
Target audience portrait:
Young, modern people living in megacities, they follow the latest global trends in clothing and technology.
Designers, marketing professionals, top management of progressive companies, musicians, entrepreneurs, and businesspeople with a light life philosophy.
Income level is high, medium, and above average.
Main competitive advantages:
Style, Modern trends
What elements should the logo consist of?
- from a signature writing and a graphic element
The graphic element is 2-3-4 letters of the name and graphic shapes.
What word or phrase will be used in the logo?
MURASHKA
Should the logo be bilingual or trilingual?
No
If the company has a slogan or tagline that needs to be added to the logo?
soul territory '20
What should be depicted in the logo?
Would like to see 2 references - abbreviated and full writing of the brand
Graphic elements
The logo is being created for the first time.
Preferred colors:
Background — acid green and acid orange.
Writing and elements — white or black.
What should the logo be like?
- carefully drawn images with detailing of small elements, etc.
- image-oriented, status-oriented
- dynamic
- modern
- technological
Are there any undesirable elements to be used in the logo?
No
Please provide any additional information you consider important.
Attached are 2 logo options and writing as I envision it.
Also, I tried to create something in PPT, which can also be used as a starting point.
