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Company Name: ON LASHES 

Literally translates to "On Lashes"


Company's Area of Activity: Providing beauty services (eyelash extensions)


Target Audience Profile: women aged 18-40, price level above average.


What word or phrase will serve as the logo? 

- ON LASHES 

in two variations (see images https://drive.google.com/file/d/1hHHN8sudXBvpO22G9AA_6BP8eAMuRSj-/view?usp=sharing): 

1st with the addition Master Ekaterina Savina 

2nd with the addition Studio 

In both cases, it is possible (?) to use an additional inscription in the form of a hashtag, not sure yet 


Should the logo be bilingual or trilingual? 

- No


If the company has a slogan or tagline that needs to be added to the logo, please specify it if available.

-  Not yet formulated


In what format do you want to receive the source materials?

- I am not familiar with formats


Distribution channels and sales geography: 

-Saint Petersburg

- The logo will be used on work photos (see examples https://drive.google.com/drive/folders/1rBx-2EmKR6s-x1A6EUkT7gmw33lrwBHZ?usp=sharing

On social networks VK (designing cover, groups, etc.)

On advertising banners (in social networks, print materials..)

Signage


Base colors: Burgundy (the color of rich red wine, NOT RED, NOT SCARLET, etc.), black, white, gray. Considering that the background color on the VK group cover will be gray-white, the logo should probably be in black and burgundy colors, but if the logo is used on a dark background, it should be possible to use it in a light color


Are there any undesirable elements, if so – please specify:

- Do not use obvious eyelash patterns, eye shapes, flowers, ruffles, flourishes, etc. 

(see file https://drive.google.com/file/d/1PiHrlmnZiZnTCHrw5nN7DbcTZf2lqVBo/view?usp=sharing )


Additions:

I would like the logo in a minimalist style.

It is possible to create a graphic element + name, or play with some of the letters in the name in color and geometry.


With the performer whose logo will be approved, if there is mutual interest, I would like to continue working on ordering the design of the group, cover, banners, price list, advertising materials, and everything else that may be needed.


I am ready to answer all questions and clarifications as soon as possible, the quickest way to contact me is through a message on VK https://vk.com/katerinasavina
Updates
Update #2

Hello everyone! I would like to add:

- I would like to see works that I cannot draw myself; there is no point in sending just text with a title and a changed color.

- Preference will be given to works that still have a graphic element.


Thank you!

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9 May 2018, 9:29
Update #3

Dear participants, good afternoon!
A few more lines that may make your task easier.
- target audience - girls, women. The logo should be somewhat feminine, i.e., the task is not to create a logo for a manufacturing company, factory, or fishing store; it is about beauty.
- I previously indicated the desired colors: burgundy, white, black, gray.
Regarding burgundy - this is the color for the logo, not for the background; I will not use the logo on a burgundy background.
- I repeat, simply sending the font, changing its color, and adding a border makes no sense; I wouldn't have come here otherwise.
- geography - St. Petersburg, a metropolis, it should be somewhat stylish and recognizable. The name should be easy to read. A common mistake is that they start to complicate things and heavily disguise the letters O and L. As a result, the name turns out not to be *онлашес*, but *н.ашес*

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14 May 2018, 19:28