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Company Name: GREOUS


Company Activity: Sale of electronic devices that repel insects using ultrasonic waves.


Product/Service Description:

The device works on the principle of an integrated ultrasonic speaker that operates at frequencies audible to certain types of insects, negatively affecting their nervous system, causing them to eventually leave the area of the device's operation.


Distribution Channels and Sales Geography: American digital marketplace


Target Audience Profile: Middle-class Americans


Closest Competitors:


What elements should the logo consist of?

  • only original brand writing
  • brand writing and a graphic element


What word or phrase will be used in the logo? GREOUS (preferred) or GreoUS


Should the logo be bilingual or trilingual? Only English


What should be depicted in the logo?

There are no specific requirements for the image, but we want our logo to be modern, stylish, and attract more attention than the logos of our closest competitors.


Is this the first time the logo is being created or is it being redesigned (rebranding)?
There are two versions of the logo, both in the attachments. In this case, we want to improve it or recreate it, but at least not worse.


Are there any basic colors or preferred color schemes? Preferred color scheme - blue/light blue.


What should the logo be like?

  • simple, concise
  • minimalistic
  • bright
  • image-oriented, status-oriented
  • dynamic
  • modern
  • abstract
  • technological


Which brand do you consider successful in this category of goods or services, and why?

https://images-na.ssl-images-amazon.com/images/I/71sT3qGGJXL._SL1500_.jpg
We consider this competitor to be the most successful based on its sales volume. The logo should be no worse than theirs.


In what format do you want to receive the source material? ai/eps, preferably both


Provide any additional information you consider important.

We want the logo visualization to be done directly on the product, of which there are two types, both of which I will attach.

Updates
Update #1

Despite the fact that the target buyer is a middle-class American, the company positions itself as a premium seller and offers a truly high-quality and expensive product. Therefore, in addition to the logo needing to look stylish and modern, it should also look expensive.
Associations with pest repellent are welcome, but there is no need to draw the bugs on the logo.

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7 June 2019, 23:00
Applications4