Company Name:
NextDent
Company Activity:
Dentistry
Product/Service Description:
Dental services (full range, including braces, implants, veneers, treatment of teeth and gums for adults and children). Each area is handled by a specialized doctor
Distribution Channels and Sales Geography:
Internet, visual (outdoor) advertising, referrals. Kyiv and region
Existing or Proposed Positioning:
Dental clinic in the mid-price segment (mid - mid plus) with the prospect of transitioning to the premium segment
Main Competitive Advantages:
High service, customer care, no compromises, safety and quality of treatment
What elements should the logo consist of?
- from a signature writing and graphic element
What word or phrase will be used in the logo?
NextDent
Should the logo be bilingual or trilingual?
No
If the company has a slogan or tagline that needs to be added to the logo?
No
What should be depicted in the logo?
A maximally simple graphic element. The image of a "smile" can be considered
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?
For the first time
Indicate if it is necessary to maintain continuity of the logo (features of the previous one are recognizable in the new logo).
No
Are there basic colors or a preferred color scheme?
Pantone 213 U (or close). Possible combinations with teal and gray
What should the logo be like?
- simple, concise
- minimalistic
- bright
- image-based, status-oriented
- modern
Are there any undesirable elements for use in the logo?
A tooth in the classical sense
Provide any additional information you consider important.
Really like the concept of Monobank (simple and concise logo), as well as Kyivstar.
Maximum simplicity is important.
Ideally, a combination of no more than 2 colors.
