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Company Name: Marko


Company Activity: food production.


Product/Service Description:

production of high-quality handmade chocolate, as well as healthy food: cookies, protein waffles, healthy cakes, muffins.


Target Audience Profile:

Wealthy and not so wealthy, but stylish smart people willing to pay for quality and sophistication, as well as people who carefully monitor their health and nutrition, beautiful people.


List the nearest competitors:

Chocolate “lindt”?


Describe the main competitive advantages: handmade, using exclusive, freshest, expensive ingredients of the highest quality mainly for healthy food!


What word or phrase will serve as the logo?

Marko


Should the logo be bilingual or trilingual?

FLIPPED letters or letters in English are ALLOWED. 


If the company has a slogan or tagline that needs to be added to the logo, please specify it if available.

Hand made with love, premium quality, can be in any of the languages, can add something, remove something.


In what format do you want to receive the source materials? Formats for business cards, for making stamps, stickers, etc.


Market history (consumer perception of the product, what you would like to move away from or add in the new design):

Want an exquisite (not clichéd) style, with a twist and preferably readability that it refers to something edible. 


Existing or proposed positioning: expensive exquisite personalized gift (this refers to candies), sophistication for people who love themselves, their bodies, health, for whom the quality of food is important (this refers to cookies, waffles, special cakes, and desserts)


Distribution channels and sales geography: Primarily Moscow! and Russia

Instagram, VK, offices, companies. 


Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain):

Makova - this is my last name. It can be read as Markova and company, or as Markova. It also helps: everything is packed in kraft paper and boxes, (the color of the boxes is brown) tied with twine, sealed with a wax seal with the logo (therefore it should probably be round or oval or framed (I don’t know) and it should be visible))


Associative characteristics most suitable for the logo:

Stylish, refined, exquisite, quality, beautiful. 


Basic colors:

Dark (black)


Are there any undesirable elements, if so – please specify them:

I don’t want many embellishments....


What logo (and/or trademark) do you consider successful in this category of goods or services, and why?

Probably “Lindt” is solid, the handwriting is beautiful!


Is the logo being created for the first time or has it existed before and is now being recreated? 

For the first time. 
Updates
Update #1

The logo should be created not only for wax seals! It should also be incorporated into business cards, used for social media, stickers, and the website. Initially, this was specified, but the moderators asked to leave only one thing. 

Also, it should not use images of candies, chocolates, or cakes, because there can also be salty cookies and draniki, but the affiliation with food should be subtly and lightly traced. 

It should also be feminine, but not cloying like "all in curls and frills."

And it should not be a simple thing, a cliché; I already have about 20 of those! 

I think only a person with great and refined taste can create this! It should be subtle and make you go "AH, IT!" 

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11 January 2018, 2:40
Update #2

I would not like funny handwriting with numerous embellishments, I would like it to be solid, while still being elegant.  I like a beautiful italic font, but one that is visible. I would like the inscription to be framed somehow. And I would like there to be some hint of belonging to  the culinary, but not to chocolate candies or sweets. Chef's hat-off!)

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14 January 2018, 22:31
Update #3

And thank you all very much  for your efforts!  Many talented people, but this is work! I want to say «Ah», I have already written..Sorry to those I rejected. 

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14 January 2018, 22:34
Update #4

I would not want this logo to be associated with a flower shop, a jewelry store, or a dumpling shop, and I want it to be as simple as three kopecks. 

I am writing this for better understanding; those who have created similar logos will understand me.

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14 January 2018, 22:38
Update #5

Guys! The cherries are overwhelming, I am starting to quietly hate them! Let's do without cherries! Thank you! Many strong works, you already start to nitpick every little thing! 

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16 January 2018, 12:26