Good afternoon
It is necessary to create a logo (vector) for the artist and his website (the website does not exist yet). The logo and also the corporate identity for the following media:
- letterhead
- business card
- PowerPoint presentation template (title page, slide template)
- catalog (cover and one spread)
- euro envelope (DL)
- folder
It is preferable to base the logo on the artist's own signature, which he uses on his paintings (attached). That is, to depict it as if painted with a brush. The artist's name is Boris Fadeev. Please note that the artist writes the letters B and F in Latin, and this should be left as is, as it will be suitable for foreigners, for example.
Company's area of activity: works of art, paintings (first of all!), sculptures, interior design and restoration (secondarily)
Description of product/service categories: the artist works in the areas of: imprimatura, high-tech in painting, textured painting, author's style. Uses canvas, wood, oil
Distribution channels and sales geography: website, direct contacts. Russia, Europe, UAE, Netherlands, Italy
Target audience portrait: art connoisseurs. Boris Fadeev is often referred to as "the modern da Vinci." The cost of paintings is high
Existing or proposed positioning: the logo and corporate identity should directly convey to the viewer a high artistic taste
Key competitive advantages of the company: the artist himself uses very rare techniques, some of which are already lost, i.e., the recipe is known only to this artist
What elements should the logo consist of?
- only original corporate writing
- only a graphic element
- from corporate writing and a graphic element
here I find it difficult to choose something specific. It probably depends on the performer and his vision.
What word or phrase will be used in the logo? (see attachment)
Should the logo be bilingual or trilingual? (no), it already is
If the company has a slogan or status line that needs to be added to the logo? - I may send it a little later
What should be depicted in the logo? see attachment
The logo is being created for the first time
Please indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the previous one). Yes
Are there basic colors or a preferred color scheme? No
What should the logo be like?
- simple, concise
- minimalistic
- monochrome (indicate color)
- carefully drawn images with detailing and so on.
- image-based, status-oriented
- modern
- abstract
What image of the company should be conveyed through the corporate identity?
- solidity, respectability
- elitism
- evolution, development, ascent
In what format do you want to receive the source material? In the original. Formats .ai, pdf, .eps. CMYK RGB.
It is essential to have a file with the rules for using the elements of the corporate identity - Guideline
