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Company Name: Bonsai Ottawa


Company Activity: Sale of bonsai trees


Description of product/service categories: Sale, delivery, breeding, care for bonsai trees. Sale of related products. Conducting workshops.


Distribution channels and sales geography: The main sales channel is online. Secondary – through our own store.

Sales geography – Ottawa, Canada.


Target audience profile: very diverse clientele.

This company will be a new product of Nectar Flowers Ottawa, created to meet the demand for bonsai trees and optimize the business.


Existing or proposed positioning: none.

At this stage, we are developing the brand and structuring the positioning.


Closest competitors:

Only one competitor in the city - https://ottawabonsai.ca/

This company sells very old bonsai, our specialization is more on affordable and young plants.


Main competitive advantages of the company:

- affordability

- quality product 

- variety of species

- fast delivery, unique packaging


What elements should the logo consist of? 

From a graphic element

it is permissible to add the company name or play with it

What word or phrase will be used in the logo?

Bonsai Ottawa


Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?

Being created for the first time.


Are there basic colors or a preferred color scheme?

Open to suggestions. Preference for natural, earthy colors.


What should the logo be like? 

  • Simple, concise
  • minimalistic
  • Three-dimensional elements
  • Dynamic
  • Modern
  • Botanical


Are there any undesirable elements to use in the logo?

People, human elements, Japanese buildings.


What image of the company should be conveyed through the corporate style? 

  • Growth
  • Naturalness
  • Life cycle


What media should the corporate style be developed for?

  • Business card 
  • label
  • instruction 
  • sticker



Updates
Update #1

The main thing that should be displayed in the logo is a piece of nature. A bonsai tree at home is a part of a natural oasis. It is eco-friendly, clean, and beautiful.

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14 September 2020, 14:56
Update #2

The name is NOT mandatory to use.

The logo can consist only of a graphic element.

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14 September 2020, 18:11
Update #3

Do not use Canadian symbols, flag, flag colors, the coat of arms of Ottawa, and so on. It is not related to branding

Thank you)

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17 September 2020, 4:58
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